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An Elvis Presley immersive live performance expertise is coming to London, with an AI king of rock ‘n’ roll acting on stage.
Elvis Evolution will premiere in the capital in November 2024, using AI and holographic projection to carry the star to life from hundreds of his private images and home-video footage.
A life-sized, digital Presley will carry out in a celebration of his life and musical legacy, following a deal between British immersive leisure firm Layered Reality and Authentic Brands Group, the house owners of the Elvis Presley property.
In addition to London, reveals in Las Vegas, Toyko and Berlin are additionally deliberate.
Andrew McGuinness, founder and chief govt of Layered Reality, mentioned: “Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley.
“Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.
“It’ll be a memory-making experience that will be a bucket-list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”
The present follows in the footsteps of Abba Voyage, in which life-size avatars of the Swedish pop sensations carry out as their human counterparts appeared in 1979, in a purpose-built enviornment in east London.
US rock band Kiss have additionally unveiled avatars of themselves, depicted as superhero variations of the musicians.
Marc Rosen, president of leisure at Authentic Brands Group, which owns Elvis Presley Enterprises, mentioned: “We’re thrilled to partner with Layered Reality to give fans a new, immersive way of experiencing Elvis Presley’s life and legacy.”
The present may even provide an after-party Elvis-themed bar and restaurant on web site at the central London location, with stay music, DJs and performances.
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