Levi’s changes its name in honour of new Beyoncé song off ‘Cowboy Carter’ album

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Levi’s has paid tribute to Beyonce after the long-lasting denim model acquired a nod on the singer’s newest album, Cowboy Carter.

On Friday 29 March, the 42-year-old pop star launched her highly-awaited nation album, Cowboy Carter. The album included the song “Levii’s Jeans” – a sultry monitor that includes rapper Post Malone – in which Beyoncé sings: “Boy, I’ll let you be my Levi’s jeans so you can hug that a** all day long.”

Now, the legendary American trend model has reacted to the shoutout on social media. Following the album launch, Levi’s modified its name on Instagram to “Levii’s” and added an additional “i” to match the title of the song.

The model additionally modified the brand in its profile image and up to date its bio to learn, “FKA [formerly known as] Levi’s,” with a bumble bee emoji – a refined nod to Beyoncé’s loyal Beyhive fandom.

This isn’t the primary time Beyoncé has name-dropped a model in her lyrics. In the primary act of her three-part album launch, titled Renaissance, the mom of three declared the Hermès Birkin bag was formally over in the album’s closing monitor, “Summer Renaissance”.

In the song, Beyoncé mentions that her Birkins are “in storage” in favour of the Black-owned model Telfar, which the singer has been repping since 2021. Affectionately nicknamed the “Bushwick Birkin,” the Telfar Shopping Bag has develop into a cult-favourite accent amongst trend lovers for its reasonably priced pricing and its easy but luxurious design.

“This Telfar bag imported. Birkins, them sh*ts in storage,” she sings, over a sampled beat of Donna Summer’s “I Feel Love”.

She additionally gave a shout out to some of her favorite labels in the song, together with Versace, Prada, Balenciaga, and Givenchy. “This haute couture I’m flaunting,” she sings on the identical monitor.

Meanwhile, Red Lobster turned a trending subject on X (previously Twitter) and noticed a 33 per cent enhance in gross sales after Beyoncé talked about the chain seafood restaurant in the 2016 song “Formation”.

In addition to Post Malone, the Texas-born artist collaborated with stars corresponding to Dolly Parton, Willie Nelson, and Miley Cyrus on Cowboy Carter. The newly-released album even featured covers of well-known songs like Parton’s “Jolene” and “Blackbird” by The Beatles.