Louie the raccoon named winner of 2024 Cadbury Bunny tryouts

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In honour of Easter sweet, Cadbury has named its first-ever raccoon as the winner of this 12 months’s Cadbury Bunny Tryouts photograph contest.

The beloved chocolate firm – identified for its well-known creme-filled chocolate eggs – just lately held the sixth annual Cadbury Bunny Tryouts, during which pet homeowners throughout the United States submit images of their pets on social media in the hopes they are going to be chosen as the subsequent Cadbury bunny.

Throughout March, followers voted on Instagram in a bracket-style competitors for his or her favorite pet, marking the first time the annual contest was held on social media. Out of 32 contestants – together with cats, canine, horses, a donkey, and a goat – Louie the raccoon was declared the winner of the Cadbury Bunny Tryouts.

Louie is a two-year-old raccoon from Miami, Florida, the firm shared in a press launch. He was rescued by his proprietor Jaime Arslan in 2021 after he had been deemed unfit to dwell in the wild. As the grand prize winner, Louie will obtain $7,000 in prize cash and have a starring function in the 2025 Cadbury Bunny Tryouts business.

“Each year we look forward to crowning a new Cadbury Bunny, especially this year where we engaged fans in a new way through our bracket-style competition. It was incredible to see pet lovers getting in on the fun,” mentioned Natalie Shuntich, senior affiliate advertising supervisor at The Hershey Company, in a press launch.

The Hershey Company has owned the rights to fabricate Cadbury chocolate in the US since 1988. It banned imports of British-made Cadbury chocolate in 2015.

“Witnessing how fans participated in each wave of voting, and the loving support for our thirty-cute finalists from Cadbury fans across the U.S. is a testament to the love for the Cadbury brand,” Shuntich added.

Louie the raccoon has joined the ranks of previous Cadbury Bunny Tryouts winners, together with final 12 months’s winner, Crash the rescue cat; Annie Rose the remedy canine (2022); Betty the frog (2021); Lieutenant Dan the Treeing Walker Coonhound (2020); and Henri the English Bulldog (2019).

“We’re thrilled that Louie has been chosen as the winner of this year’s Cadbury Bunny Tryouts – we are longtime fans of the Cadbury brand and are honored to see Louie join the long legacy of incredible Cadbury Bunnies,” mentioned Arslan, Louie’s proprietor. “Louie’s TV debut in Cadbury’s 2025 commercial can’t come soon enough!”