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Usher is becoming a member of a famend checklist of artists, together with Rihanna, Béyonce, Jennifer Lopez and Shakira, who’ve been given the coveted alternative to perform on the Super Bowl’s halftime present.
The National Football League’s outrageously standard championship recreation will happen on the Allegiant Stadium in Las Vegas on Sunday (11 February), with the kickoff set for six.30pm ET/11pm GMT.
As the 12 to 14-minute halftime slot has usually been supplied to well-established artists, they’ve typically put collectively a set of their greatest hits.
And whereas the gig has been related to being a pinnacle of success for artists and a chance to put their expertise on show for a worldwide viewers, many followers could also be shocked to discover out that it comes with a $0 paycheck.
The NFL, nonetheless, does cowl “all costs associated with the show and does pay the halftime performers’ union scale”, a representative confirmed to The Independent.
Instead, the gig affords worthwhile publicity that, in a way, acts as free promoting for an artist’s physique of labor.
Past performers Lopez and Shakira reportedly noticed an exponential spike – 335 per cent and 230 per cent respectively – in listening streams following their 2020 halftime present.
Usher performs onstage throughout a taping of iHeartRadio’s Living Black 2023 Block Party in Inglewood, California on 2 August 2023.
(Getty Images for iHeartRadio)
Last yr’s performer Rihanna, who is value an estimated $1.7bn, launched a particular 17-piece Super Bowl-inspired assortment along with her firm Savage x Fenty. The objects within the assortment ranged from $32.95 for a Fenty Super Bowl beanie to $112 for a “Property of Fenty” hoodie emblazoned with “Savage x Fenty LVII” on the again.
Days earlier than Usher takes the worldwide stage in February, this time as the primary occasion – he beforehand made an look in the course of the Black Eyed Peas’ 2011 Super Bowl halftime present – he’ll launch his ninth studio album, COMING HOME.
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Scheduled to launch on 9 February, followers can count on the album to embrace singles like “Good Good” that includes Summer Walker and 21 Savage, “Risk It All” with HER, and “Standing Next To You” with Jung Kook.
Speaking about his halftime present preparation in a latest interview with Vogue, he acknowledged: “I’ve been doing this for 30 years. I want people who have been a part of that journey to feel like it’s a celebration for everybody.
“This night was specifically curated in my mind to have R&B take the main stage,” Usher teased. “I want the world to smile when they look at me. I want them to feel something, and feel my passion, my love, feel like I was the right person to sit in this position, and I was the right person to bring this kind of energy, and love, and connection to the entire world.”
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