Pitchfork folded into GQ as Condé Nast makes layoffs at long-running music publication

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Conde Nast is folding music web site Pitchfork, which it purchased in 2015, into males’s journal GQ.

The transfer will lead to widespread layoffs at the publication, which manufacturers itself “the most trusted voice in music”, together with the departure of editor-in-chief Puja Patel.

Anna Wintour, Condé Nast’s chief content material officer, introduced the modifications in a memo to firm employees that was extensively circulated on social media on Wednesday 17 January.

“Today we are evolving our Pitchfork team structure by bringing the team into the GQ organization,” wrote Wintour. “This decision was made after a careful evaluation of Pitchfork’s performance and what we believe is the best path forward for the brand so that our coverage of music can continue to thrive within the company.”

Wintour continued: “Both Pitchfork and GQ have unique and valuable ways that they approach music journalism, and we are excited for the new possibilities together. With these organizational changes, some of our Pitchfork colleagues will be leaving the company today.”

In reference to the departure of Patel, Wintour wrote: “I want to thank Puja for her leadership of the title over the last five years. She has been a wonderful colleague and advocate for the brand, and I’m grateful for her and the team’s many contributions.”

As for the broader layoffs, Wintour added: “Members of the Pitchfork team will hear more about their reporting structure in meetings this week. There are no additional changes at this time as we focus on our internal team structure and operations. We will of course keep this team updated first when any new decisions are made about the transition.”

The information was met with widespread dismay on social media. Writer Kim Kelly tweeted: “This Pitchfork news is so awful. I’ve been writing there on and off since 2021, and even had a metal column there; it made a huge impact on my career as a music journalist. forever grateful to @brandonstosuy for letting me get in on the fun while it lasted”.

Pitchfork was based as an impartial on-line publication in 1996 by Ryan Schreiber. On X/Twitter, Schreiber responded to the information by writing: “Extremely saddened by the news that Condé Nast has chosen to restructure Pitchfork and lay off so much of its staff, including some who’ve been integral to its operations for many years/decades.

“Sending love to everyone affected and hoping for the best for its future.”