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Sales of Boris Johnson’s political memoir are understood to have slumped nicely beneath expectations, with the much-advertised launch now on monitor to be overtaken by a cookbook.
Despite an apparant £2 million advance on the 772-page account of his time in Downing Street, Unleashed solely managed to promote 42,528 copies in its opening week, far fewer than his publishers, HarperCollins, had doubtless predicted.
The former prime minister suffered a 62 per cent discount in his sales lead this week, narrowly managing to cling onto the primary spot, promoting simply 133 extra copies than Tim Spector’s The Food for Life Cookbook.
Johnson’s sales figures fall far wanting predecessors Margaret Thatcher, who offered an estimated 120,000 copies upon the discharge of her 1993 memoir, and Tony Blair, who offered 92,000 copies within the first week of his.
Despite the barrage of press consideration, the e book’s lacklustre reception has reportedly left outlets with “piles and piles” of copies, and sales figures are more likely to proceed to plummet.
Speaking on his podcast The Rest Is Entertainment, Richard Osman stated: “Well, we said last week that Blair sold 92,000, Thatcher sold 120,000, that Johnson had had a £2 million advance, so he would need to sell probably nearer that Thatcher figure.
“HarperCollins thought he was going to do Prince Harry numbers, and he [Harry] sold 450,000 in his first week, and he [Johnson] sold 42,000, which is so far below any of the expectations they would have had. They have overpaid massively.”
“Talking to certain booksellers, there is a lot of stock in the shops. One of the things you do [is] you send out a lot of stock. If you’ve got a book you think is going to sell a lot, you send out a lot and there are piles and piles of that book in different book shops around the country.”
He added: “A lot of people would kill for 42,000 books, but [it’s] almost impossible not to sell that many when he’s had that many free adverts on things and he’s very, very famous. But yeah, that’s the Christmas bonuses at Harper Collins gone.”
His podcast co-host, Marina Hyde, added: “I told you that one mega Central London Waterstones said to me, we sold two yesterday. I see they’ve spun it as a triumph.”
Johnson’s publishers appeared outwardly happy with the sales, posting to social media: “We are thrilled that Boris Johnson’s UNLEASHED is the bestselling book in the UK this week!”
In the e book, Johnson detailed a collection of weird anecdotes, together with the declare that he had been the one to try to persuade Prince Harry to stay a frontline royal, and his consideration of a navy ‘raid’ on the Netherlands to grab Covid vaccines.
Unleashed acquired a combined vital reception, with footage rising on social media of copies positioned in ‘fiction’ sections of shops or subsequent to books such as Surrounded by Liars and Surrounded by Idiots by Thomas Erikson.
The Independent gave the insipid tell-all only one star out of 5, describing it as “shameless and predictable”.
Meanwhile, current polling carried out by YouGov displays the general public notion of the e book’s claims. Just 35 per cent stated they believed that former prime minister David Cameron had warned Johnson he would “f*** you up forever” if he didn’t help Remain through the Brexit referendum, and solely 1 / 4 believed his claims about giving Prince Harry a pep speak.
There was a slight silver lining for Johnson, nevertheless. Despite the disappointing return, he nonetheless managed to outsell his successor, Liz Truss, whose e book about her 49-day stint as PM offered 2,228 copies within the UK in its first week.
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