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British Airways has launched a new brunch service on long-haul flights, and frequent flyers have accused the airline of scrambling to chop prices.
From 15 October, the prolonged breakfast for lunch meals might be served on flights that depart between 8.30am and 11.29am.
Menu items for the first inflight meal throughout seat classes now embody cheese frittatas, Belgian waffles and poached eggs on sourdough.
Previously, grilled halibut, rooster wellington and a vegetarian korma have been foremost course choices in First Class.
An appetiser, dessert and wine will reportedly all nonetheless be provided with the breakfast tray.
As meal providers can not begin till an plane reaches cruising altitude – 30,000 ft or larger – Club World passengers sitting in direction of the again of the plane on flights taking off after 11am will not be served till round 1.30pm.
BA mentioned that the new brunch service was applied in line with optimistic buyer suggestions on traditional brunch dishes and lighter lunch choices.
The flag provider airline has additionally reduce on meal choices for late-night flights.
On departures after 9pm, BA passengers will not obtain appetisers or have a alternative of dessert. Main meals will now function items corresponding to paninis, soup and salads.
The lighter ‘goodnight’ menu is designed to assist clients maximise their onboard sleep based on the airline.
A full meal service will nonetheless be included on some of BA’s long-haul flights.
Several frequent flyers mentioned they thought-about the adjustments “cheap” and a “major downgrade” of the service.
In a thread on Flyer Talk, on BA passenger mentioned: “This looks like simple cost-cutting to me, reducing canapés from 3 to 1 and adding in some cheap nuts and olives.”
Another wrote: “The contents of brunch aside I don’t really get the 11.29am cut off. For any flight after 11 I very much doubt you will be getting a main course until well after Noon in First, likely a lot later if there is any ground delay.”
A spokesperson for British Airways mentioned: “We’re incredibly proud of our premium dining experience, which includes a wide range of meal options to suit the preferences of our customers depending on the time of day they’re travelling. We trialled our new brunch offering with thousands of customers across numerous routes and received extremely positive feedback on both the quality and variety of options offered.”
Simon Calder, journey correspondent at The Independent, at all times flies in economic system class on British Airways – however recognises the significance of comfortable business- and first-class passengers to travellers within the low cost seats.
He mentioned: “During most of November, I can fly from London Heathrow to New York JFK for £456 return on British Airways. The cheapest Club World (business-class) return ticket I can find is £3,528 – nearly eight times as much.
“With a full Club cabin, BA is not too concerned about what it can earn from economy class. Let’s hope the airline is sensitive to the preferences of those business passengers who bankroll the operation.”
British Airways proprietor International Airlines Group (IAG) claimed in February that it’ll spend £7bn general on BA over the subsequent three years on areas corresponding to IT – after a string of systems-related operational meltdowns – and new plane.
For extra journey information and recommendation, hearken to Simon Calder’s podcast
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