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Chef Justin Cucci lives, cooks and runs his enterprise to the sounds of a few of America’s most celebrated bands.
The devoted Deadhead owns six Denver, Colorado eating places beneath the Edible Beats umbrella.
He has named every of his working firms after Steely Dan songs and lyrics.
Humans discover each meals and music “nourishing in different ways,” mentioned chef Cucci.
“Music and food are a language and a dialog will never stop. We’ll be cooking for 10,000 more years and making music for 10,000 more years.”
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Several different bands affect his model.
His flagship restaurant Root Down is a reference to a collection of songs on the Beastie Boys 1994 album “Ill Communication.”
Chef Justin Cucci is the proprietor of Edible Beats restaurant group in Denver. His six eateries are closely influenced by his love of music, most notably the Grateful Dead. (Courtesy Justin Cucci/Edible Beats)
Root Down is situated in a mid-20thcentury gasoline station, constructed from reclaimed and repurposed supplies — whereas the “new American” menu focuses on farm-to-table fare highlighting the very best in native flavors.
Ophelia’s options music 4 or 5 nights every week, whereas its title is a tribute to the music of the identical title by The Band. Acts are booked by musician Ross James, who performed with Grateful Dead bassist Phil Lesh for a few years.
The meals at Ophelia’s presents a nod to southern tradition and delicacies.
Linger is housed in a repurposed, and ironic, house for the energetic idea, a former mortuary. The menu celebrates world avenue meals.
Root Down in Denver is situated in an previous gasoline station storage. (Hyoung Chang/The Denver Post by way of Getty Images)
Cucci was raised within the restaurant trade in New York City’s Greenwich Village, the place his household ran the landmark Waverly Inn.
His Seventies childhood was formed by meals and by the music of the period. His first musical recollections are listening to “Sgt. Peppers Lonely Hearts Club Band” by the Beatles and “Moondance” by Van Morrison on vinyl.
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“I still remember the ‘Moondance’ album cover. I think back and I can still picture putting the records on the turntable. I don’t know how old I was, but I was at least old enough to operate a turntable.”
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The Grateful Dead was greater than a band to him, nonetheless. The group elevated his ideas of music and artwork when he found them as a youngster.
Jerry Garcia, left, and the Grateful Dead encourage the meals and enterprise acumen of Denver chef Justin Cucci, proper, who operates six eating places beneath the Edible Beats umbrella. (Getty Images and Justin Cucci)
“They had a very strong sense of who they are and what they do,” he mentioned.
“But I think they had a great balance of not taking themselves too seriously, but always being at the highest level professionally.”
The Grateful Dead now affect his idea of enterprise and his want to create memorable experiences for his friends.
“The Grateful Dead always wanted to connect with every single person who saw one of their shows,” he mentioned.
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“I’m still unraveling new layers of their music. I still keep finding things that bring me back to them. I want to connect with the people who eat at our restaurants at that deeper level, in a way that keeps them coming back to us like they keep coming back to their favorite music.”
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