New Hampshire showdown: Why Trump is connecting with voters and Haley and DeSantis have not

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I may provide you with 30 totally different explanation why Ron DeSantis flamed out earlier than as we speak’s New Hampshire main.

Plenty of media of us are delighting in kicking him when he’s down – worst marketing campaign of all time and so on – and his relentlessly adverse protection, augmented by his personal mishandling of the media, is an element.

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But it comes right down to one thing extra existential.

One trade on my present, about Donald Trump, has caught with me.

Trump in New Hampshire

Republican presidential candidate former President Donald Trump talking throughout a marketing campaign occasion in Rochester, N.H., Sunday, Jan. 21, 2024.  (AP Photo/Charles Krupa)

I used to be speaking about each MSNBC and CNN dumping out of Trump’s Iowa victory speech, and the previous president declaring this was so unfair that NBC and CNN (which does not have a federal license) ought to be taken off the air.

Now I agree with Trump on the substance–and so does new CNN boss Mark Thompson, who informed his workers the community ought to have carried extra of the speech, in response to the New York Times–however not on the treatment. Networks shouldn’t be kicked off the air as a result of a president doesn’t just like the protection. 

I requested my liberal “Media Buzz” visitor, Leslie Marshall, about Trump’s menace, and she stated his supporters “want to be entertained by him using nicknames for everyone,” or within the case of mocking Nikki Haley’s Indian title, “racial shading.”

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Trump, like him or detest him, is an entertainer. He’s bought that New York timing. He might ramble, however he places on a present. What journalists hear as authoritarian language, dictator for sooner or later, his loyalists view as shtick.

When Trump was indicted 4 instances, media varieties referred to as him a menace to democracy, but it surely boosted him within the polls.

For the file, Marshall stated later that “Ron DeSantis clearly does not have that likability factor.”

Now you’ll be able to name the Florida governor a tough employee, a coverage wonk, a dedicated conservative with a powerful file in his state. But he’s a critical and sober man, not significantly entertaining, and he doesn’t like speaking about himself, as an example that he served within the navy in Iraq. 

Ron DeSantis in New Hampshire

Republican presidential candidate, Florida Gov. Ron DeSantis speaks to supporters at LaBelle Winery on January 17, 2024, in Rockingham County, New Hampshire. ((Photo by Brandon Bell/Getty Images))

One factor DeSantis and Haley, who is a really disciplined, stick-to-the script campaigner, is that neither has a lot of a humorousness. Neither one is “entertaining.”

Now the counter-argument right here is that authorities is critical enterprise, that this isn’t a vaudeville present and insurance policies have an effect on all Americans. But first you have to win an election, and making a connection with the voters has at all times been essential, particularly within the tv age.

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Meanwhile, with Haley trailing Trump by double digits in most polls, the media are actually specializing in whether or not the previous president, at 77, is mentally confused. This is an apparent try and even the scales a bit with President Biden, who has lengthy been recognized for gaffes and traces of a stutter however has at 81 clearly appeared extra frail and typically mixed-up than three years in the past.

So now there’s a concerted effort, particularly on some MSNBC reveals, to color Trump as dropping it as nicely.

Trump and evangelicals

After Trump’s victory in Iowa, a number of information retailers shared articles discussing his sizeable quantity of White and Evangelical supporters. (Trump photograph by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP through Getty Images. Evangelicals for Trump photograph by Scott McIntyre/For The Washington Post through Getty Images. Trump praying photograph by Pedro Portal/Miami Herald/Tribune News Service through Getty Images. Joy Reid photograph by: Virginia Sherwood/MSNBC through Getty Images.)

Past glitches – equivalent to saying Obama when he meant Biden, saying Biden might be beginning World War II – didn’t get a lot traction.

But when Trump, at some size, talked about Nikki Haley’s title 3 times and then stated she was chargeable for safety on Jan. 6 and turned down his supply of 10,000 troopers, he was clearly speaking about Nancy Pelosi. (She disputes that story, by the way in which.)

And that apparent misstatement gave Haley a gap to query his “mental fitness,” extra sharply than in her customary riff about not wanting two 80-year-olds working for president.

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This is the form of aggressive assault that Haley ought to have been making lengthy earlier than the ultimate weekend earlier than the voting. She stated yesterday that your complete “media elite” was urging her to again out.

Just when the first lastly will get entertaining, Haley, the final lady standing, is nonetheless trailing Trump by double digits in most polls – and this looks like too little too late.

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