Campbell’s sparks mixed reactions with candles inspired by Thanksgiving side dishes

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With the holidays quick approaching, Campbell’s is launching a brand new assortment of scented candles – inspired by Thanksgiving side dishes.

On October 28, the canned meals producer introduced it might be partnering with household expertise firm CAMP to create Campbell’s Limited Edition Candle Collection: The Scents of Sides Season. The assortment comes with 4 scented candles inspired by some fan-favorite side dishes at your annual Thanksgiving desk.

One candle is The Green Bean Casserole, inspired by the recipe for the dish first launched by Campbell’s in 1995. The scent of the candle consists of notes of cream and celery, aromas of fried onion and mushroom, and a base of buttery inexperienced beans. The second savory candle is the marginally divisive providing of Jalapeño Cheddar Mac & Cheese.

The Apple, Fennel & Herb Stuffing candle additionally smells like fennel, thyme, and rosemary, whereas the Everything Bagel-Seasoned Mashed Potatoes candle has a buttery scent with notes of garlic.

Campbell’s 4 candles might be accessible on Camp’s web site on November 18, simply in time for the vacations. The assortment of the scents retails for $30.

When meals blogger Markie Devo promoted the information candles on Instagram, folks went on the feedback to share their mixed ideas, with some saying they beloved the concept of the food-centric scents.

Campbell’s ‘Scents of Sides Season’ candles are inspired by Thanksgiving side dishes
Campbell’s ‘Scents of Sides Season’ candles are inspired by Thanksgiving side dishes (Campbell’s/Camp)

“Okay but this low-key sounds great,” one wrote, whereas one other commented: “Ok this is awesome.”

“This is fantastic,” a 3rd wrote. “Love the idea and humor.”

However, others had been much less keen on the concept.

“These are for looks in my house. No way I’m lighting a green bean casserole candle. But sitting on a kitchen shelf? Absolutely,” one wrote.

“Savory scented candles? Hard pass!” one other commented, whereas a 3rd agreed: “Who asked for this? No, thank you!!”

The announcement of Campbell’s candle assortment got here after the model launched its annual State of the Sides Report, which seems to be at Americans’ meals preferences at their vacation dinner tables. Results discovered that greater than 55 p.c of respondents stated they’d quite refill on side dishes than the same old star of the meal, a turkey.

“For generations, Campbell’s has been at the center of holiday traditions and tables, bringing flavor to family tables across the country,” Marci Raible, Vice President, Integrated Marketing, at Campbell’s stated in a press launch. “As we celebrate the third year of our State of the Sides Report, it’s clear that side dishes are the cornerstone of holiday meals and memories—and Campbell’s is an essential ingredient in creating these beloved dishes.”

Meanwhile, 60 p.c of respondents within the 2024 report stated they discover extra pleasure in cooking side dishes than making ready a turkey, whereas 40 p.c of individuals stated they’d be comfortable consuming solely side dishes.

45 p.c of respondents stated they love comforting, creamy dishes. Among the respondents who’re part of Generation Z, ages 18 via 27, 45 p.c of them stated Mac and Cheese is their favourite side dish in the course of the vacation season.

Campbell’s beforehand teamed up with CAMP to create scented candles for the vacations, together with a Tomato Soup and Grilled Cheese one and a Chicken Noodle Soup one.



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