Trump merchandise outsells pro-Harris products by large margin: survey

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A brand new survey analyzed how a lot Trump and Harris merchandise was purchased on Amazon this election season — and the distinction is stark.

Omnisend, a advertising automation platform, lately printed its findings in a report referred to as “Multimillion-dollar election merch industry: What will happen to it after elections?”. The analysis was carried out by Cint, a know-how analysis agency, in August 2024.

Researchers organized a survey with 1,000 individuals throughout America with a margin of error of +/-3%, and analyzed merchandise gross sales traits from April to September 2024 utilizing Jungle Scout software program.

The report discovered that pro-Trump merchandise generated greater than 5 instances additional cash than pro-Harris merchandise. Amazon sellers made $140 million promoting Trump merchandise from April to September, whereas Harris merchandise sellers made $26 million.

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A brand new survey printed by Omnisend analyzed the gross sales of pro-Trump versus pro-Harris merchandise. (AP/Alex Brandon/Mike Stewart)

The examine famous that $41.6 million was spent on Trump merchandise in July, the identical month that the former president was shot by a gunman at a Pennsylvania rally.

The examine accounts for the truth that Harris didn’t announce her presidential marketing campaign till July, however the distinction in gross sales between the 2 in August and September had been stark.

In August, retailers made $27.86 million promoting Trump gear whereas pro-Harris products generated $11.52 million in income. The distinction grew in September, when Trump merchandise sellers made $31.89 million and Harris merchandise gross sales had been $10.43 million.

Omnisend famous that the merchandise evaluation displays “the strong demand [for pro-Trump merch] among [Trump’s] loyal base.”

“From flags to MAGA hats, Trump’s merch continues to dominate the market,” the corporate famous, whereas including that Harris’ numbers had been nonetheless spectacular.

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A rallygoer sporting a MAGA hat waits for the arrival of Former President Donald Trump at a rally in Butler, PA on Saturday, October 5, 2024. The rally is in the identical location because the one on July 13 at which an assassination try was made on Trump’s life. (Matthew McDermott for Fox News Digital)

“Harris’ rise in merch sales aligns with her increasing popularity and engagement since entering the race, signaling growing support for her campaign,” the examine stated. “These figures highlight not only the scale of the political merch industry but also the fierce competition between candidates to capture voter enthusiasm through merchandise sales.”

Trump flags, hats and shirts remained essentially the most worthwhile gadgets, whereas birthday playing cards, mugs, yard indicators and stickers additionally bought for tens of millions.

“Flags have proven to be the most popular Trump-branded item, accounting for 30% of total sales and generating $40M in revenue,” Omnisend famous. “Alongside flags, nearly one million MAGA hats have flown off the shelves, solidifying Trump merch as a must-have for supporters.”

“Among the standout sellers is Walker’s earmuffs featuring Trump’s campaign logo, which brought in an estimated $3M for a single seller since being listed at the end of the summer,” the examine added. “Many of the stores selling Trump merch also offer customizable items like t-shirts, cups, and hats.”

The examine additionally discovered that 58% of Americans have bought, or plan to buy, presidential election merchandise — which signifies “a rising interest in using merch as a way to express political support.”

“Brands can connect with customers by focusing on universal values and themes related to civic engagement, such as voting or community involvement,” Omnisend senior e-commerce professional Greg Zakowicz urged to manufacturers within the report. “This approach ensures broad appeal without polarizing your audience.”