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DJ Jordan North has added greater than 400,000 listeners to the Capital radio breakfast present’s ratings in his first six months as host, new business figures present.
The former I’m A Celebrity contestant left BBC Radio 1 in February and joined the industrial station in April.
His present attracted 2.96 million listeners within the third quarter of 2024, in contrast with 2.55 million for the ultimate three months hosted by his predecessor Roman Kemp.
North’s breakfast present rival on Radio 1, Greg James, loved the same increase, including about 400,000 listeners to achieve 4.3 million between July and September, in accordance with business ratings physique Rajar.
However, the figures usually are not immediately comparable as a result of James’s present was prolonged by half an hour throughout this era, with its short-term time slot of 07:00-11:00 supposed to catch youthful audiences waking up later in the summertime holidays.
North hosts the Capital breakfast present alongside Chris Stark and Siân Welby from 06:00-10:00. The trio added 261,000 listeners of their first three months, and an extra 151,000 listeners this quarter.
Their figures don’t embody Capital Scotland, which has its personal breakfast programme and daytime schedule.
Burnley-born North beforehand labored with James on Radio 1, internet hosting the station’s drivetime present with Vick Hope. She now presents the programme with Made in Chelsea’s Jamie Laing.
Speech-based breakfast exhibits, together with BBC Radio 5 Live Breakfast and BBC Radio 4’s Today, additionally noticed a rise in listeners in a busy quarter for information, which included the UK basic election and an assassination try on Donald Trump.
The Today programme was up by about 385,000 individuals on the earlier quarter, bringing its whole variety of listeners to five.85 million.
BBC Radio 5 Live’s breakfast present, hosted by Rachel Burden and Rick Edwards, added 180,000 listeners to achieve a complete of 1.58 million.
Meanwhile, BBC Radio 3’s breakfast present attracted 866,000 listeners, a rise of about 115,000 on the earlier quarter.
But there was much less excellent news for different breakfast exhibits.
BBC Radio 2’s Zoe Ball dipped by 146,000 listeners to six.28 million within the quarter that noticed her unexpectedly take an prolonged break from the present.
Kiss breakfast, hosted by Jordan Banjo and Perri Kiely, additionally went down by about 218,000. Their viewers is now 721,000.
Magic’s breakfast present misplaced about 170,000 listeners within the quarter that Ronan Keating left the station, giving the present an viewers of 890,000.
Ball’s fellow Radio 2 presenter Vernon Kay continued to have the preferred radio programme within the UK. His mid-morning present elevated its viewers within the newest quarter to six.8 million.
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