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Chip and Joanna Gaines, who turned breakout personalities due to their HGTV sequence “Fixer Upper,” proceed to develop their family-friendly empire as different leisure content material will get grittier, sexier and extra violent.
The couple not too long ago appeared at Paley Fest in New York, the place Chip defined that “story is the glue that holds this whole operation together” throughout a dialogue about their present and upcoming sequence on their Magnolia Network.
“Chip and Joanna Gaines have done an excellent job of aligning themselves with networks, brands, businesses and partners that help them to maintain a down-to-earth image. It also helps that their interests, passions, and talents are also naturally wholesome, and centered organically around the home environment, and one’s family,” Kara Schmiemann, senior director at Red Banyan, informed Fox News Digital.
She continued, “Some of this may be strategic, some may be coincidental. However, you cannot fake the warmth, kindness and openness that comes from being a good person with family values and relatable interests for 10 years, unless that’s genuinely who you are, at your core, at least in-part.”
Chip and Joanna Gaines have an ever-expanding family-friendly empire. Chip says “story is the glue that holds this whole operation together.” (Courtesy of the Paley Center For Media)
JOANNA GAINES ON WHAT MAKES HER ‘SECOND-GUESS, WELL, EVERYTHING’
Kathy Fielder, CEO at THRIVE by Kathy Fielder, informed Fox News Digital the Gaines “have a [feel] good story, a genuine love for each other, and a ‘real’ relationship which is often hard to achieve on screen. They live a reality show life without the drama, but you also want to tune in and watch and see what is coming next.”
The couple have 5 youngsters: Drake, 19, Ella, 17, Duke, 16, Emmie, 14, and Crew, 6.
During a current look on “Today,” Chip and Joanna talked about sending Drake off to school and the battle of watching their children develop and mature.
“It’s crazy because in this new season of life, the next four years, all four of my older kids will be in college or out of college, so we’re in this new season where we’re trying to embrace every moment, hang on, it’s going by so fast,” Joanna mentioned.
The Gaines despatched their oldest son off to school not too long ago, and Joanna informed “Today” that “we’re trying to embrace every moment.” (Nathan Congleton/NBC by way of Getty Images)
She continued, “That first one was hard. My second one, Ella, she’s graduating. This is her senior year. I want to cry because I see her as this little girl. How are you already 18 years old? For me, I’m like the next four years, good luck bud, it’s going to be rough.”
“She’s going to be a mess,” Chip added.
“Story is the glue that holds this whole operation together.”
JOANNA GAINES SHARES EMOTIONAL GOODBYE WITH SON AS HE LEAVES FOR COLLEGE: ‘NEVER GETS EASIER’
Fielder famous that the Gaines’ relatability as a household helps them join with their viewers.
“Watching great parents raising kids with a hands-on approach is endearing and inspiring,” she defined.
The couple had been already dad and mom once they had been launched to stardom in 2014 with “Fixer Upper” on HGTV, which originated out of the house flipping enterprise Chip began and Joanna joined after they had been married in 2003. Joanna’s weblog about their experiences drew the eye of producers.
The present immediately gained recognition and ushered in inside design developments, like shiplap and Farmhouse Chic.
Through their work on “Fixer Upper,” the Gaines set inside design developments. (Rob Kim/Getty Images)
CHIP AND JOANNA GAINES TALK DIFFICULT EARLY DAYS: ‘ARE WE GOING TO MAKE IT?’
Speaking concerning the sequence’ early days, Chip informed Variety earlier this 12 months they weren’t as totally in management as they’re now.
“We’ve gotten a lot better. Before, we were not in control of the circumstances, and rightfully so,” he informed the outlet. “They found us, they said, ‘Hey, do these things, show up at this time, what would you do next?’ So we were in control of the circumstances in regards to what we were going to do that particular day under those circumstances, but there were people in the background catching what they thought was interesting. And what I didn’t know about television and construction is they’re not terribly compatible.”
Joanna added, “We worked our butts off for it, and when we look back, we don’t know how we did it. It was so much going on, because not only were we doing the show and these renovations, we were doing other renovations and doing Magnolia, which is the retail side, and growing that business as well.”
After 5 seasons, the Gaines moved on from HGTV and launched their very own media enterprise with Magnolia Network in 2020. A model of “Fixer Upper” was relaunched on the channel in addition to different house enchancment exhibits.
Magnolia’s Chip and Joanna Gaines at SiriusXM Studios on July 14, 2021, in New York City. (Cindy Ord/Getty Images for SiriusXM)
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“They’re stories we’re passionate about telling. If some only hit a smaller demographic, I don’t care. We’re going to do a season two,” Joanna informed The Hollywood Reporter in 2021, simply forward of the channel’s official launch (it had been delayed barely by the COVID-19 pandemic).
Discovery Inc. CEO David Zaslav informed the outlet, “TV shows impact the culture, but Chip and Jo impact people’s lives. They provide something very rare in America today: a sunshiny hopefulness that you can make things with your own two hands and your life will be better for it.”
“There is a place for all types of entertainment. People look for variety, as most humans are not one-dimensional, and enjoy multitudes of content for various reasons and seasons of their lives. The same person who enjoys a sexually explicit series on HBO, may also find a home renovation show or friendly competition show from Magnolia equally as pleasing, depending upon their mood,” Schmiemann mentioned.
“Chip and Joanna Gaines know who their audiences are, and they make content for them. The pie has infinite slices; you do not need to fit only one mold to find success.”
“They’re stories we’re passionate about telling. If some only hit a smaller demographic, I don’t care,” Joanna Gaines mentioned of their plans for the Magnolia Network. (Dimitrios Kambouris/Getty Images for Warner Bros. Discovery)
Fielder agreed, saying, “Chip and Joanna Gaines are wholly committed to their wholesome empire because that is what their belief system represents.”
While religion is necessary to the couple and their household, it doesn’t essentially characteristic of their sequence onscreen however guides them behind the scenes.
‘FIXER UPPER’S’ CHIP GAINES: MY FAITH ‘CHANGED EVERYTHING’
“I had to learn that this whole God thing isn’t just this big religion. It’s really that He wants this relationship with us on a personal level,” Joanna informed People journal in 2016. “Even today with the opportunities that are coming our way … I need His guidance. Otherwise, I’d say yes to everything.”
“Without God, for me, I’m not the best version of myself,” Chip added.
“They’re stories we’re passionate about telling. If some only hit a smaller demographic, I don’t care.”
Despite their broad attraction, the Gaines have confronted their very own handful of controversies through the years.
On the enterprise facet, Us Weekly reported that in 2017, co-founders and former companions of Magnolia Realty filed a go well with towards the Gaines, claiming their shares had been purchased out two days earlier than “Fixer Upper” premiered and claimed they weren’t informed the present would broadcast nationally and characteristic the Magnolia model identify. In 2023, they settled out of court docket.
The Gaines have had a handful of controversies through the years, together with some enterprise points and claims of racism and being anti-LGBTQ+. (Cindy Ord/Getty Images for SiriusXM)
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The New York Times reported additionally they confronted a $40,000 superb over lead paint security from the EPA in 2018, which they paid, along with making a video concerning the risks of lead-based paint.
Their beliefs have additionally been known as into query, with folks noting that the unique run of “Fixer Upper” by no means featured LGBTQ+ {couples}.
The Gaines had been additionally accused of racism for donating cash to the political marketing campaign for Chip’s sister, Susan Braun, who was working for a college board in Texas. Braun reportedly opposes instructing essential race concept in faculties.
“Sometimes I’m like, ‘Can I just make a statement?’” Joanna informed The Hollywood Reporter in 2021, apparently addressing the controversies.
Joanna mentioned in an interview that the accusations thrown at them are irritating “because it’s so far from who we really are.” (Sean Zanni/Patrick McMullan by way of Getty Images)
“The accusations that get thrown at you, like you’re a racist, or you don’t like people in the LGBTQ community, that’s the stuff that really eats my lunch because it’s so far from who we really are. That’s the stuff that keeps me up,” she continued.
The Hollywood Reporter famous that lots of the exhibits on Magnolia Network featured extra various expertise, together with one present with an brazenly LGBTQ+ particular person as its focus.
“Controversy creates opportunities, and Chip and Joanna understand this well,” Fielder mentioned. “They have been honest about their adversities and have navigated them with style and grace. Who doesn’t want to be engaged in a story like that?”
Chip, a Baylor University graduate, not too long ago confronted some backlash for his “tone-deaf” feedback on X after he recommended that the varsity’s males’s basketball coach wouldn’t depart for a higher-paying job. After some back-and-forth, Chip wrote, “Money is boring…everybody’s got money. We’ve got God on our side.”
Chip not too long ago confronted backlash over “tone-deaf” feedback about cash and God from some social media posts. (Nathan Congleton/NBC/NBCU Photo Bank by way of Getty Images)
CHIP GAINES SAYS HE AND JOANNA FOUGHT ‘LIKE HELL’ FOR THEIR FAMILY: ‘HASN’T BEEN A PERFECT STORY’
Users had been fast to scrutinize Gaines’ rhetoric: “[Your] tweet is tone deaf to all the suffering because people don’t have money. The Bible teaches us to have empathy & charity to those less fortunate. God appreciates prayers, he appreciates actions w/humility more. At least that[s] my King James Version,” one publish learn.
Chip didn’t additional handle the difficulty via representatives.
“As far as controversies go, Chip and Joanna Gaines have been lucky to find themselves as targets of rather mild public discourse over the years,” Schmiemann mentioned. “The general public viewing someone as ‘showing off,’ or ‘tone-deaf’ for a small comment is almost a rite of passage in the celebrity world.”
She continued, “Something more serious, like anti-LGBTQ associations and lawsuits, require a much more substantial apology and response, but they handled these situations well. People are almost always willing to forgive and move forward if your response is genuine, authentic, swift, and controlled. And they came back each time, returning to their roots and core of who they are and what they do–something most people commend and support them for.”
Kara Schmiemann, senior director at Red Banyan, mentioned the Gaines keep “their roots and core of who they are and what they do, something most people commend and support them for.” (Weiss Eubanks/NBCUniversal by way of Getty Images)
CHIP AND JOANNA GAINES’ 20-YEAR MARRIAGE IS ‘SHIFTING’: ‘CHANGE IS HARD’
On the Magnolia Network, the lineup is continuous to alter, including three actuality competitors sequence into the combination this fall.
Those embrace “Second Chance Stage,” providing contestants an opportunity to showcase skills or desires they’ve needed to push apart for years. “Human vs. Hamster,” an impediment course present pitting folks towards hamsters, and “Roller Jam,” a curler skating competitors present near Joanna’s coronary heart.
“I love roller skating. This is something I tapped into a couple years ago when I just wanted to feel alive again, so I started roller skating again … the girls fell in love with it. So this is like a dream come true, watching people skate this well,” she mentioned on “Today.”
She added, “I always have my skates with me. If I’m feeling stressed, I just start roller-skating in the office.”
They additionally marked one other private milestone as Chip prepares to show 50 on Nov. 14.
As their empire expands, the couple is about to have a good time one other milestone: Chip’s fiftieth birthday. (Michael Buckner/Variety by way of Getty Images)
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“How does the little boy who never thought he would grow up turn 50?” Chip joked throughout their look on “Today.”
“I sort of feel torn in the sense that I’ve never been happier. I’ve got these beautiful kids who are developing these big, beautiful personalities,” he continued. “Here I am at 50 feeling wonderful from a family standpoint, but then my knees ache. And the other day I jumped off the back of my truck, which is a really normal thing for a guy like myself to do, and then for like a week, I was bugging.”
Joanna added, “I think he looks great, overall, he feels great. I feel like he’s in his prime,” with Chip joking, “Maybe 50 is the new 35.”
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