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The maker of the movie Blade Runner 2049 has sued Tesla, Elon Musk and Warner Bros Discovery, alleging they used imagery from the film with out permission.
Production agency Alcon Entertainment claims it had particularly denied a request from Warner Bros to make use of materials from the movie on the launch occasion for Tesla’s long-awaited robotaxi.
Alcon alleges that regardless of its refusal Tesla and the opposite organisers of the occasion on 10 October used synthetic intelligence (AI) to create promotional imagery primarily based on the movie.
Tesla and Warner Bros didn’t instantly reply to requests for remark from BBC News.
The “monetary magnitude of the misappropriation right here was substantial,” the lawsuit stated.
“Any prudent model contemplating any Tesla partnership has to take Musk’s massively amplified, extremely politicised, capricious and arbitrary behaviour, which typically veers into hate speech, into consideration,” it added.
Alcon also accused the event organisers of “false endorsement” by suggesting a connection between the production company and Tesla.
Warner Bros, which hosted the robotaxi launch event at one of its movie studios, was also the distributor of Blade Runner 2049 when it was released in 2017.
The highly-anticipated sequel to the 1982 cyberpunk classic Blade Runner, starred Ryan Gosling, Harrison Ford, Ana de Armas and Jared Leto, and won two Academy Awards.
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