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Jennifer Lopez is having a second.
The “On The Floor” singer, 54, launched her new album, This is Me… Now, with a self-financed, $20m multimedia marketing campaign that has been inconceivable to flee.
There was the experimental movie, This is Me… Now: A Love Story, about the rekindling of her romance with Ben Affleck. And then there was her Amazon Prime documentary, The Greatest Love Story Never Told, about the making of the document and the movie.
She’s additionally taking the album round North America on a tour that has not too long ago been rebranded as a Greatest Hits present following “weak” ticket gross sales.
All this content material hasn’t fairly generated the form of headlines that Lopez would have been hoping for.
Her album acquired middling critiques, her movie was extensively panned and her documentary has been the topic of numerous viral takedowns on social media.
In an identical vein to the “Hathahate” phenomenon of the early 2010s (when Anne Hathaway was the topic of intense on-line criticism), Lopez seems to have change into the internet’s newest punchbag.
Why has the internet turned on J-Lo?
Lopez isn’t any stranger to on-line mockery. In 2021, she was accused of being “tone deaf” for making an attempt to spark a viral problem about the twentieth anniversary of her single “Love Don’t Cost a Thing”.
Recreating a memorable second from the observe’s video on Twitter, Lopez tossed her costly jewelry, sun shades and garments onto a seashore.
“The #LoveDontCostAThingChallenge STARTS NOW!!!!,” Lopez captioned the video. “Can’t wait to see your renditions.”
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Needless to say, the problem didn’t go down effectively with followers who have been struggling to make ends meet throughout the international pandemic. As one fan aptly put it: “Can’t nobody afford to be throwing their stuff on the beach.”
The backlash was not dissimilar to the criticism she has confronted since the launch of her newest album in February.
The inflow of biographical content material has led folks to accuse the star of “creative narcissism”. As leisure journalist Hunter Harris wrote in her in style publication, Hung Up: “The [documentary] is 90 minutes of J.Lo speaking candidly and emotionally about the gargantuan effort it takes to, at every single moment, choose to be J.Lo.”
In one among the documentary’s most reshared moments, Lopez tousles her hair in the mirror whereas reminiscing about her upbringing in the Bronx.
“I like taking my hair out like this,” she says. “It reminds me, like, when I was 16 in the Bronx, running up and down the block. Crazy little girl who used to f***ing be wild and no limits, all dreams.”
In response to the clip, one TikToker named photosbyangela claimed that she and Lopez had gone to the similar Catholic highschool, and accused Lopez of “lying” and of utilizing the Bronx to “look human”.
“We both attended an all-girls high school in an Irish and Italian neighbourhood, so you weren’t ‘running up and down the block,’” she stated.
The controversy impressed folks to dig into Lopez’s previous interviews to search out different events the place she has riffed off her Bronxite standing. In one, a 2022 Vogue 73 Questions house tour, Lopez shared her go-to bodega order – a “ham and cheese on a roll with an orange drink”. “If you know you know,” she added.
Unfortunately, many individuals didn’t know and questioned the authenticity of her order. “What the f*** is an orange drink?” asks one TikToker’s mom, who he says lived in the Bronx.
In the midst of all this, Lopez’s critiquing of different feminine actors in a 1998 interview with Movieline resurfaced on-line.
On Oscar-nominated actress Selma Hayek, Lopez stated: “We’re in two different realms. She’s a sexy bombshell and those are the kinds of roles she does. I do all kinds of different things.”
Cameron Diaz was “a lucky model who’s been given a lot of opportunities I just wish she would have done more with”.
And on Oscar-winner Gwyneth Paltrow, Lopez stated: “I swear to God, I don’t remember anything she was in. Some people get hot by association. I heard more about her and Brad Pitt than I ever heard about her work.”
Lopez has apologised profusely since then for her remarks, claiming she was “misquoted and so taken out of context”.
Unfortunately, such context hardly ever finds its method to a viral publish. With This is Me… Now: A Love Story, Lopez has opened herself as much as a raft of latest soundbites that may come again to hang-out her.
With a nationwide tour on the horizon, it may very well be a while earlier than Jenny From the Block finds some respite from social media.
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