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All is truthful in love and conflict in the case of superstar press tours. At least, that is what historical past has taught us.
From Tom Cruise leaping on Oprah Winfrey’s sofa whereas selling “War Of The Worlds” in 2005 to Joaquin Phoenix’s announcement he was quitting appearing to develop into a rapper throughout his 2008 press tour for” Two Lovers,” stars have been identified to flip the swap throughout on-camera interviews.
Most not too long ago, Millie Bobbie Brown, who stars within the new movie “Damsel,” confronted criticism for revealing she typically writes dangerous opinions on boards like Yelp.
Dakota Johnson raised eyebrows after seeming disinterested whereas selling her movie “Madame Web,” which she has not but watched.
Millie Bobby Brown and Dakota Johnson are the most recent celebrities to follow Tom Cruise’s lead with controversial movie press tours. (Arturo Holmes/WireImage I Michael Loccisano/Getty Images I Don Arnold/WireImage)
This sort of conduct can garner blended reactions from followers, in keeping with consultants.
“Controversial press tours bring massive attention that either nukes a movie’s box office opening or rings up serious cash based solely on how fans react,” Eric Schiffer, chairman of Reputation Management Consultants, mentioned.
“Dakota’s movie feedback had been one of many causes it went down in flames,” he added. “Millie Bobby Brown’s negative reviews and calling herself a ‘Karen,’ won’t materially hurt her film because it’s on brand with fans who love her authenticity and truth.”
Dakota Johnson admitted she hasn’t even seen her movie, “Madame Web.” (Hector Vivas/Getty Images)
Sabina Hitchen, a longtime publicity strategist for Press for Success, instructed Fox News Digital that whereas controversial conduct can typically be “calculated” in Hollywood, it might “damage a celebrity’s reputation.”
“Sometimes celebrities can generate significant buzz for themselves and their films with certain comments and behaviors, and controversy in Hollywood is often calculated, but all of this can backfire,” she mentioned. “In today’s media landscape, authenticity, connection and relatability are key. While controversial comments may generate headlines, they can also damage a celebrity’s reputation and impact the success of their projects.
“When managing superstar conduct within the media, it’s vital to show them to attempt to strike a stability between sharing who they’re and the way they really feel freely whereas remembering that, like most of us, they must be skilled at work.”
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During an episode of the “Table Manners with Jessie and Lennie Ware” podcast last week, Brown admitted she uses a “pretend identify” to write reviews on various businesses, a comment that sparked mixed reactions among fans.
Millie Bobby Brown sparked internet debate with her recent commentary about leaving poor service reviews. (Kristina Bumphrey/Variety via Getty Images)
“I believe it is vital, ?” she said. “Here’s the factor. My complete life is individuals criticizing me. So, I’m going to provide it again to you generally, ? I do not like ordering one thing and it not being within the bag.
“I’m a Karen. … I’m a very woke Karen. I’m a woke Karen. But I definitely, you know, I do think it’s important to know where you got — where you went wrong and always room for improvement.”
Brown’s movie ended up being Netflix’s most watched title of the week from March 11-17, in keeping with Variety.
HOW DID MILLIE BOBBY BROWN GET FAMOUS? A LOOK AT THE ‘STRANGER THINGS’ STAR’S START
However, Johnson’s “Madame Web” earned solely $26.2 million over the six-day vacation weekend from its premiere on Valentine’s Day to Presidents Day, Variety reported.
During an look on Magic FM in February, Johnson revealed she “hadn’t actually seen” the movie.
One professional instructed Fox News Digital Dakota Johnson’s feedback contributed to the field workplace failure of “Madame Web.” (Frederic J. Brown/AFP through Getty Images)
“I probably won’t – I don’t know when I’ll see it,” Johnson mentioned. “Someday. I don’t like to [watch my own movies]. For me, it’s a way to not have, like, an existential crisis. Not watching my movies is like self-care.”
Despite the controversial feedback, a model professional mentioned Johnson’s “unhinged” press tour did not truly trigger the movie’s “epic flop.”
Public relations professional Doug Eldridge of Achilles PR weighed in on whether or not Johnson’s press tour had finally contributed to the failure of “Madame Web.”
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“The lack of critical and commercial success of this film does not fall squarely on Dakota’s shoulders,” Eldridge beforehand instructed Fox News Digital. “There is a recent string of superhero movies, which have fallen flat at the box office for reasons beyond mere PR missteps by their stars.
“The Rock [actor Dwayne Johnson] is arguably the biggest draw on the worldwide field workplace, but ‘Black Adam’ was dead on arrival. Similarly, in an ever-expanding superhero lexicon, ‘Captain Marvel,’ ‘Morbius’ and ‘Blood Shot’ are just some of the titles which by no means discovered their foothold, as the marketplace for capes and tights is getting more and more crowded and fewer interesting to the broader viewing viewers.
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“That said, stars play a significant role in the media rollout of any film, but they are only one piece of the larger puzzle.”
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