Domino’s Pizza launches lunch meal deal after slow start to year

Sign up to IndyEat’s free e-newsletter for weekly recipes, foodie options and cookbook releases

Get our foods and drinks e-newsletter at no cost

Domino’s Pizza has launched a meal deal after a slow January in gross sales.

The firm additionally mentioned it was eyeing a loyalty programme after the start to the year wherein it mentioned it did now market its pizzas as a lot because it might have.

“One of the reasons we held back in January as well was because January is one our quieter months, so we wanted to go fishing when the fish are biting,” chief govt Andrew Renniesaid.

Ads later this year will likely be geared toward selling new massive launches from the group, together with the brand new £4 lunch supply.

Domino’s mentioned it gained market share final year, rising from 7.1% to 7.2%. It opened 61 pizza retailers and expects to open an additional 70 this year.

By 2028 the enterprise hopes to have 1,600 websites within the UK and Ireland, and a couple of,000 by 2033. On Tuesday it individually introduced the takeover of Shorecal Limited, the most important Domino’s franchise within the island of Ireland.

The 72 million euro (£62 million) deal will see it take over 34 of the 99 Domino’s websites presently working within the Republic and Northern Ireland.

“For the first time ever we’re launching a £4 lunch deal that will be launched in the next couple of weeks,” Mr Rennie mentioned.

The deal will embody smaller gadgets from the menu, together with pizzas, wraps and cookies.

The chief govt additionally mentioned the enterprise expects to have the option to launch a loyalty programme for normal clients later this year.

He mentioned that testing was already underneath means and the enterprise is letting itself be pushed by the information it sees.

Mr Rennie mentioned: “I’m pretty confident based on what I’m seeing that it’s going to be very strong.

“I’d be very surprised if we didn’t find a way forward to launch it completely later in the year.”

He was unable to reveal many particulars of the loyalty scheme however promised “it will have a couple of additional twists to it, but I can’t give that away, I’m afraid, because it is market-sensitive, because it’s quite unique.”