Royal Ascot unveils its first ‘Lookbook’ under new creative director Daniel Fletcher

Stay forward of the pattern in vogue and past with our free weekly Lifestyle Edit e-newsletter

Stay forward of the pattern in vogue and past with our free weekly Lifestyle Edit e-newsletter

Royal Ascot has unveiled its first Lookbook under clothier Daniel Fletcher – the British racing establishment’s first ever creative director in additional than 300 years.

While nonetheless highlighting tailoring, British designer Fletcher – who first rose to fame after dressing Harry Styles – has utilized his signature, daring aesthetic to the annual Lookbook. It’s set to assist racegoers be creative in how they supply their outfits, to create an impressed look that’s genuine to their private fashion.

Ascot is a vital fixture within the vogue stakes – with notable attendees of the distinguished occasion together with King Charles and Queen Camilla.

Fletcher has produced 5 consolidated edits that showcase a variety of appears applicable throughout all enclosure gown codes.

These embody a ‘New Guard’ class, which showcases clothes from impartial designers and rising stars within the UK, and ‘The Conscious Edit’, which takes a extra sustainable method and contains items from Stella McCartney and Vivienne Westwood.

In 2022, Royal Ascot relaxed their famously strict gown code for the first time because of hovering temperatures, with racegoers being allowed to take away their jackets and ties.

Now, Fletcher is including an thrilling new edge to the occasion’s fashion focus.

“This season, I wanted to bring a fresh take on fashion at the races and the magical world of occasion dressing,” mentioned London-based Fletcher, 33.

“Inspiration came from my lifelong fascination with British heritage, and the stylish characters one might find at the racecourse this summer and beyond, whilst also paying homage to the array of styles able to be showcased across each enclosure, as well as my favourite Royal Ascot looks throughout the decades that I discovered during my research delving through the pictorial archives.

“This includes my signature style of building an outfit based on neutrals and my love of tailoring, which I’ve then juxtaposed with more playful maximalist looks that highlight a sense of British sartorial elegance and the glamour of Royal Ascot.

“Be it flamboyant or understated, Royal Ascot gives us the chance to embrace the famous dress codes and dress up, encouraging freedom of expression through dressing. For 2024, I want to capture that joy and inspire racegoers to push the boundaries with their own unique style, and to embrace their own creativity.”

Originally from the North West of England, Fletcher launched his eponymous menswear label, DANIEL w. FLETCHER in 2015, after graduating from Central Saint Martins and gaining expertise with vogue giants together with Louis Vuitton, Lanvin and JW Anderson. He quickly began getting observed, particularly after Harry Styles started carrying his garments.

In 2020, he took half in Netflix’s Next In Fashion sequence, which noticed him make it to the ultimate.

Now main the fashion helm for Royal Ascot, Alexandra Bertram, model and creative lead for Ascot Racecourse, mentioned of Fletcher’s first Lookbook edits: “From quintessentially ‘Royal Ascot’ looks that embody our sartorial heritage, through to the playful elegance of vintage dressing and relaxed formalwear, there’s a look that speaks to every style generation across every enclosure.”