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Peta has launched a haunting new advert asking consumers to “open their eyes to the cruelty of the leather industry”.
Footage reveals a blindfolded lady celebrating her birthday repeatedly placing a cow-shaped piñata with a baseball bat earlier than it cracks open, sending intestines and blood-soaked leather equipment, akin to sneakers and luggage, falling to the ground.
The group says it shared the video straight with designer Victoria Beckham, whose Paris Fashion Week present was disrupted by their protest.
Peta stated whereas Beckham’s model has banned using fur and unique skins, “it still uses a large quantity of cruelly obtained leather, particularly calfskin”.
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