Tesco changes Clubcard plan after complaints

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Tesco has been pressured to vary the way it shows Clubcard offers after criticism that it may very well be breaking the legislation.

Last 12 months client group Which? stated Tesco “could be breaking the law” by failing to offer unit pricing – similar to the value per 100g – on merchandise with Clubcard promotion costs.

Which? reported the grocery store large to the UK competitors watchdog, the Competition and Markets Authority (CMA), because it criticised its pricing data displayed for some merchandise.

At the time, Tesco stated that its value labelling had been “formally endorsed” by Trading Standards, after it requested the organisation to assessment its Clubcard Prices promotions.

It added that it was “disappointed” by the “ill-founded claims” by Which?

Unit costs can be utilized by buyers in shops and on-line to match the worth of merchandise they’re buying.

Tesco’s UK chief govt Jason Tarry wrote in a weblog this week: “If you are in store, you will now start to see that the way that we display our Clubcard Prices will not only show the total price, but also the unit price of the product (by volume or weight), to allow a direct comparison of the price per unit between the Clubcard Prices offer and the price of alternative products.

“This is something that we have been planning to do for some time, and I am really pleased that we are ready to make the change.

“Over the coming weeks, these changes will appear in all our stores, as our colleagues update millions of price labels on the shelf edge. We will also be adding these unit prices to our Clubcard Prices deals online.”

Rocio Concha, Which? director of coverage and advocacy, stated: “Which? has campaigned through the cost-of-living crisis for supermarkets to make pricing clearer so shoppers can easily find the best value deals at a time when so many have struggled to put food on the table.

“The lack of unit pricing on Tesco’s Clubcard offers was a glaring omission and we warned that this approach could be breaking the law last summer, so it’s good to see the nation’s largest supermarket stepping up to do the right thing by making this important change.

“We look forward to seeing this rolled out quickly across all stores and online so shoppers can benefit as soon as possible. The Government also needs to now update outdated pricing rules so all shoppers can easily compare value.”