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The Christian prayer app Hallow obtained the largest spike in downloads within the app’s historical past proper after its Super Bowl ad aired.
“It was a phenomenal night,” Hallow CEO Alex Jones instructed Fox News Digital on Tuesday.
The ad was “a dream come true,” he added. The firm is predicated in Chicago.
“For the primary time ever through the Super Bowl, all of us obtained to take 30 seconds to give thanks to God,” mentioned Jones.
HALLOW CHRISTIAN PRAYER APP TO LAUNCH ITS FIRST-EVER SUPER BOWL COMMERCIAL
While the ad didn’t air in all markets — about half of all Super Bowl viewers noticed the ad — Hallow nonetheless noticed an incredible response.
“The minute the spot ran we saw the biggest spike in Hallow history,” Jones instructed Fox News Digital. “It was the most downloads in a single minute we’d ever seen. We’re already ranking ahead of Netflix on the App Store charts and Lent hasn’t even started yet. Glory to God.”
Actor Mark Wahlberg narrated the Hallow ad that ran through the Super Bowl. He additionally narrates prayers and meditations on the app. (Hallow)
The ad, which ran for 30 seconds, featured actors Mark Wahlberg and Jonathan Roumie.
“God, we take this moment just to give you thanks,” mentioned Wahlberg, who narrated the ad.
“We thanks for this time to come collectively, as household, as pals, and as a rustic.”
“Help us, Lord, especially this Lent, to grow closer to you, Amen.”
Wahlberg then requested viewers to “join us in prayer this Lent on Hallow” — and to “stay prayed up.”
Jones mentioned that he and the remainder of the Hallow workforce have been “blown away by the responses to the spot.”
The ad even impressed some individuals to come again to their religion, he mentioned.
Hallow’s CEO Alex Jones instructed Fox News Digital that it was “an honor” for his firm to lead a second of prayer through the Super Bowl. (Spirit Juice Studios/iStock)
“We’ve heard from many who were inspired to join us and give prayer a try for the first time in a long time this Lent,” Jones instructed Fox News Digital.
The comparatively distinctive timing of the Super Bowl occurring the identical week as Ash Wednesday — the primary day of the liturgical season of Lent — prompted Hallow to think about its first-ever Super Bowl ad spot.
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Ash Wednesday additionally marks the launch of Hallow’s annual Pray40 “prayer challenge,” which continues till Easter.
Wahlberg shall be one of many individuals guiding the each day reflections through the problem, which “helps Christians world wide draw nearer to God throughout Lent,” mentioned Hallow.
Actor Jonathan Roumie, who performs Jesus Christ within the tv sequence “The Chosen,” appeared within the ad, receiving an ash cross on his brow. Ash Wednesday is Feb. 14 — three days after the Super Bowl. (Hallow)
The Super Bowl ad was “a huge bet for us,” Jones instructed Fox News Digital.
“When we were producing the spot we decided to really to just focus on making it all about Jesus — just on spending time in prayer with God,” he mentioned.
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Leading prayer among the many Super Bowl’s file viewership “was an honor,” he mentioned.
“We’re thrilled to continue to pray together with everyone this Lent.”
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Lent, famous Jones, is “no better time to commit to praying every day.”
“As Mark (Wahlberg) would say, stay prayed up!”
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