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Usher is becoming a member of an inventory of famend artists, together with Rihanna, Béyonce, Jennifer Lopez and Shakira, when he headlines the Super Bowl’s halftime show tonight.
The National Football League’s championship sport between the Kansas City Chiefs and the San Francisco 49ers will happen on the Allegiant Stadium in Las Vegas on Sunday (11 February), with the kickoff set for 6.30pm ET/11pm GMT.
As the 12 to 14-minute halftime slot has sometimes been supplied to well-established artists, headliners usually put collectively a set of their greatest hits.
And whereas the gig has been related to being a pinnacle of success for artists and a possibility to place their expertise on show for a worldwide viewers, many followers could also be shocked to seek out out that it comes with a $0 paycheck.
The NFL, nevertheless, does cowl “all costs associated with the show and does pay the halftime performers’ union scale”, a representative confirmed to The Independent.
Instead, the gig presents beneficial publicity that, in a way, acts as free promoting for an artist’s physique of labor.
When it was first introduced that Usher can be headlining the halftime show, Billboard reported that the singer’s catalogue had risen to over 7.8 million in whole official on-demand US streams from Sunday to Monday (24 to 25 September), as in comparison with just below 6.8 million, throughout the earlier Sunday to Monday (17 to 18 September).
His digital music gross sales additionally greater than doubled throughout that time period, up 128 per cent to over 1,500. His newest launched hit, “Good Good”, with 21 Savage and Summer Walker, was up 5 per cent with 1.1 million streams, whereas his different classics together with “Yeah!” and “DJ Got Us Fallin in Love” had been up 13 per cent and 18 per cent respectively.
Past performers Lopez and Shakira reportedly noticed an exponential spike – 335 per cent and 230 per cent respectively – in listening streams following their 2020 halftime show.
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Last 12 months’s performer Rihanna, who’s price an estimated $1.7bn, launched a particular 17-piece Super Bowl-inspired assortment along with her firm Savage x Fenty. The objects within the assortment ranged from $32.95 for a Fenty Super Bowl beanie to $112 for a “Property of Fenty” hoodie emblazoned with “Savage x Fenty LVII” on the again.
Days earlier than Usher takes the worldwide stage in February, this time as the primary occasion – he beforehand made an look throughout the Black Eyed Peas’ 2011 Super Bowl halftime show – he’ll launch his ninth studio album, COMING HOME.
Scheduled to launch on 9 February, followers can count on the album to incorporate singles like “Good Good” that includes Summer Walker and 21 Savage, “Risk It All” with HER, and “Standing Next To You” with Jung Kook.
Speaking about his halftime show preparation in a current interview with Vogue, he acknowledged: “I’ve been doing this for 30 years. I want people who have been a part of that journey to feel like it’s a celebration for everybody.
“This night was specifically curated in my mind to have R&B take the main stage,” Usher teased. “I want the world to smile when they look at me. I want them to feel something, and feel my passion, my love, feel like I was the right person to sit in this position, and I was the right person to bring this kind of energy, and love, and connection to the entire world.”
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