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Jelly Roll shared his ideas on the impact that Taylor Swift has had on the NFL this season ahead of Super Bowl LVIII.
While talking with Fox News Digital on the purple carpet at Michael Rubin’s Fanatics Super Bowl Party, the 39-year-old nation singer raved about the consideration that the 34-year-old pop star has delivered to the league on account of her relationship with Kansas City Chiefs tight finish Travis Kelce.
“Taylor’s had an incredible impact on the NFL, and I think we should do more of that for what it’s worth.,” Jelly Roll mentioned on Saturday.
Jelly Roll shared his opinion on Taylor Swift’s impact on the NFL. ( Kevin Mazur/Getty Images for The Recording Academy)
He continued, “There should be more cross-collateralization like that. So I thought it was really cool. It was always cool. Plus, Taylor’s the queen. Absolutely. No way to deny it.”
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Since the 14-time Grammy Award winner began attending Kelce’s games last fall, viewership and merchandise sales have soared.
Eric Smallwood, president of Apex Marketing Group, told Fox News Digital that Swift has generated $331.5 million in equivalent brand value, or EBV, for Kelce’s football team and the NFL as of Jan. 22. Apex Marketing Group, which started tracking Swift’s impact on the NFL, noted the starting value was $166 million in October.
The country star said “Taylor’s had an incredible impact on the NFL.” (John Shearer/Getty Images for The Recording Academy)
In addition, Swift’s presence at the games and support of the Chiefs has helped the NFL attract a new fanbase, many of whom are teenage girls, according to CBS. The outlet reported that there has been a 53% increase — since the start of the football season — of girls between the ages of 12-17 who have been opting to watch NFL games.
Swift is expected to attend the Super Bowl matchup between the San Francisco 49ers and the Kansas City Chiefs at the Allegient Stadium in Las Vegas, Nevada on Sunday.
On Saturday, the Associated Press reported that the “Blank Space” hitmaker quickly departed on a flight back to the United States after finishing her Eras Tour show in Tokyo, Japan on Friday night.
Swift has been cheering on her boyfriend Travis Kelce since September. (Getty Images)
Jelly Roll will also be watching the Big Game from the stands in addition to starring in two Super Bowl ads.
Last weekend, the “Son of a Sinner” singer told Fox News Digital, “I got a Super Bowl ad with Uber Eats. That’s the wildest factor occurring with me proper now.”
In the advert, Jelly Roll is placing away gadgets in a rest room when he sees himself in a mirror and appears shocked at his tattooed look, declaring that “they’re everywhere … and they’re horrible!”
“You know they say there’s a little bit of truth in every joke? There you go,” he mentioned of the business’s idea, although he didn’t specify precisely which of his personal tattoos he regrets.
On Saturday, Jelly Roll instructed Fox News Digital that capturing the business was “awesome.”
“We filmed for eight hours, so I didn’t expect that,” he recalled. “It was a lot of fun. A lot of fun.”
Jelly Roll spoke to Fox News Digital at Michael Rubin’s Fanatics Super Bowl social gathering. (Cindy Ord/Getty Images for Fanatics)
The Hollywood Reporter confirmed on Friday that Jelly Roll may also seem alongside fellow musicians Lainey Wilson and Valerie June in a PSA for the healthcare advocacy nonprofit group Power to the Patients.
According to the outlet, the group wrote in a press release that the objective of airing the advert “is to force hospitals and insurance companies around the country to publicize actual prices for their services and procedures in advance instead of billing patients after the fact.”
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During his interview with Fox News Digital, Jelly Roll mirrored on how he feels about utilizing his platform to assist others and impact optimistic change.
“It feels good, but it’s also one of those things that I don’t recognize how good it feels. I just assume everybody’s doing it or should be,” Jelly Roll mentioned. “If God was so gracious to give us all a platform, I think we should use it to the best of our ability. That’s all I’m trying to do.”
The rapper had a enjoyable trade with Peyton Manning on the purple carpet. (Ethan Miller/Getty Images)
While at the Fanatics social gathering, Jelly Roll encountered Peyton Manning on the purple carpet. When requested what the soccer legend mentioned to him, the singer instructed Fox News Digital,”He just walked up and said, ‘What’s up, Jelly? How are you doing? You been recording at all?’ He talked to me like we just hung out for breakfast this morning. It’s the coolest thing ever.”
Jelly Roll beforehand instructed People Magazine that he’s “struggling” to resolve which staff he’s rooting for at the 2024 Super Bowl. During his interview with Fox News Digital, the singer shared his opinion on the Chiefs and the 49ers.
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“Kansas City, man, Patrick Mahomes is arguably one of the greatest to ever throw a football,” he mentioned of the quarterback. “I think that he could come for Tom Brady’s records. I believe that in my heart if he stays consistent.”
“But [49ers tight end] George Kittle is my boy, so I’m always cheering for George,” he added.
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