The best – and worst – Super Bowl 2024 ads

Sign as much as our free Living Well electronic mail for recommendation on dwelling a happier, more healthy and longer life

Live your life more healthy and happier with our free weekly Living Well publication

Super Bowl LVIII will probably be leaving viewers with an inflow of celebrity-filled commercials as manufacturers try to realize prospects throughout what may be referred to as the Advertising Super Bowl.

This yr, the soccer recreation will probably be performed at Allegiant Stadium in Las Vegas, Nevada, on Sunday 11 February and obtainable to look at on CBS and streaming on Paramount+. In November 2023, the Hollywood Reporter reported that the community had bought out all of its Super Bowl industrial time slots, and had wished $7m for 30-second ads.

The ads are identified for entertaining the much less avid soccer followers throughout breaks within the recreation, with many manufacturers already starting to tease their commercials within the two weeks earlier than the large recreation.

These are among the best – and worst – Super Bowl ads launched thus far.

Nerds starring Addison Rae

The sweet firm will probably be making its Super Bowl industrial debut promoting its Nerds Gummy Clusters this yr. In the teaser posted to the corporate’s YouTube channel, Rae is teaching a “mystery student” on a dance for a efficiency set to Irene Cara’s 1983 hit “What a Feeling.”

Oreo starring Kris Jenner

Kris Jenner is making her Super Bowl industrial debut by throwing it again to 2007, with the advert paying homage to the moments, and cookies, which have performed a component within the household’s fame over the past 17 years. The advert’s teaser options the fact star standing subsequent to a container of Oreos stacked identical to her daughter Khloe had proven viewers a few years in the past in her pantry tour.

The message “It all starts with a twist this February” reads throughout the display screen and clues followers into the truth that extra throwback references are to return within the Super Bowl advert.

Popeyes

The Louisiana-themed fried rooster franchise may even be making its Super Bowl industrial debut in 2024. In the teaser the model posted to its YouTube channel, the mascot, a rooster named Poppy, introduced a promotion the place if a staff with wings finally ends up profitable the sport, prospects can earn a free six-pack of wings with their order.

The fast-food chain will alsofeature an advert with comic Ken Jeong.

Hellmann’s starring Kate McKinnon

Kate McKinnon is starring in her first Super Bowl industrial with Hellmann’s Mayonnaise. The teaser posted to the model’s YouTube channel options the Saturday Night Live alum having a photoshoot with a fictional cat named Mayo Cat.

“Mommy, give me the mayo,” a charismatic photographer says through the shoot. McKinnon struggles to smile as Mayo Cat perches on her shoulders. “Give me label! Give me label!” the photographer provides. McKinnon offers a pained smile as she tries to carry up extra jars of Hellmann’s Mayonnaise.

Pringles

The chip model Pringles took to Instagram to tease its upcoming commercial, which can premiere through the soccer recreation on 11 February. “The large recreation’s virtually right here, so we’re upping our ‘stache game. Who do you think it belongs to?” the caption asked viewers.

The post itself showed a photo of the Pringles’ mascot, which is a white oval with black eyes and eyebrows with a lot of the oval occupied with a large curly moustache. Next to the brand is a photograph of a person’s moustache that may possible be the star of the industrial. “Once you see it … you can’t unsee it,” textual content surrounding the images learn. The frontrunner within the feedback part gave the impression to be the Kansas City Chiefs tight finish Travis Kelce.

The model has since confirmed in an Instagram publish on Wednesday 24 January that the signature moustache belongs to Chris Pratt and he will probably be within the industrial through the large recreation. The teaser options the actor having a starring contest with the chip model’s mascot.

Drumstick starring Eric André

The ice cream model can have its first Super Bowl advert slot this yr. Recently, it launched a teaser with comic Eric André. The clip options the actor’s bag, crammed with solely Drumsticks, being run by way of safety on the airport earlier than considered one of them wanted to be “confiscated.”

Volkswagen

The widespread automobile model will probably be celebrating its seventy fifth anniversary through the 2024 Super Bowl.

In its teaser advert posted to YouTube, the corporate takes viewers again in time with a black-and-white documentary fashion, with folks giving confused appears to be like on the iconic Beetle that has now develop into such a widely known automobile.

Doritos Dinamita starring Jenna Ortega

Doritos Dinamita will probably be one of many many manufacturers getting their first Super Bowl advert this yr, though this isn’t the primary Big Game advert for the common chip model.

Its teaser advert options the Wednesday star, Jenna Ortega, as she is seen wanting harassed in a grocery retailer aisle solely to find that there are not any extra Doritos Dinamita chips on the cabinets.

Coors Light

Coors Light will probably be returning to the Super Bowl in 2024 with its iconic Coors Train, part of the model’s historical past that hasn’t been seen in 12 years.

Its teaser advert includes a can sitting on prepare tracks indicating the return.

Budweiser

Anheuser-Busch’s Budweiser is one other beet model that may even be featured within the Super Bowl this yr. One industrial that lots of people sit up for yearly are these from Anheuser-Busch that function the beloved and iconic Clydesdales and generally a cute, fluffy pet.

Last yr followers have been outraged on the iconic horses having minimal display screen time, so this yr they appear to be highlighted of their advert’s teaser.

Uber Eats starring David and Victoria Beckham

Uber Eats enlisted assist from each David and Victoria Beckham for his or her 30-second Super Bowl advert this yr.

The model’s teaser pays homeage to an iconic scene of their Netflix documentary sequence the place Victoria claimed she got here from a “working-class” upbringing when David popped behind a door body telling her to “Be honest” and made her admit that her dad drove a Rolls-Royce. In the clip Victoria will be seen sporting a shirt that reads, “My dad had a Rolls-Royce” because the couple goes on to overlook the title of the Super Bowl itself along with Jennifer Aniston, mistakingly calling her “Jessica.”

Uber Eats starring Jennifer Aniston and David Schwimmer

The meals supply model continued to teaser their industrial this time utilizing the Friends alums Jennifer Aniston and David Schwimmer.

This teaser sticks with the theme of “forgetting” as Schwimmer comes as much as Aniston and she has no concept who he’s regardless of enjoying love pursuits on the sitcom for 10 years. The tagline of the industrial reads, “Whatever you forget, remember UberEats gets anything.”

Dunkin’ starring Ben Affleck and Jack Harlow

The espresso and donut franchise just lately had a industrial that premiered through the Grammys with Affleck that ended on a cliffhanger because the phrases “To be continued…” flashed throughout the display screen, indicating that one other industrial could be coming.

Dunkin’ then took to each TikTook and Instagram to share nonetheless pictures of Affleck once more in a automobile with singer and rapper Jack Harlow within the driver’s seat with a caption that learn, “caption this.”

Mountain Dew starring Aubrey Plaza and Nick Offerman

Mountain Dew will probably be introducing their flavour beforehand solely bought at Taco Bell to grocery retailer cabinets of their new advert for the Baja Blast flavour.

The advert primarily options Aubrey Plaza as she names the numerous locations the place folks can “have a blast.” The finish of the industrial even options her having a blast whereas using dragons alongside her former Parks and Recreation co-star, Nick Offerman.

E.l.f. Cosmetics starring Suits solid

The magnificence model is again with its second industrial through the large recreation. This time the advert is court docket room themed full with the solid of Suits together with: Gina Torres, Rick Hoffman, and Sarah Rafferty.

As for the court docket’s decide, Judge Judy has additionally made an look with Meghan Trainor being one of many jurors as Torres is on the stand for spending an excessive amount of cash on make-up.

Skechers starring Tony Romo and Mr. T

Tony Romo will probably be popping up for the Super Bowl to remind viewers that the shoe model doesn’t spell their title with the letter “t.”

The actor then pops as much as disagree with this assertion. “With this Hands Free Slip-ins technology, they make it so easy to put the ‘t’ in Skechers!” mentioned Mr. T mentioned. “Just slip in and now ‘t’ is in the Big Game with Skechers too! I pity the fool who’s bending down and dealing with laces nonsense!”

State Farm starring Arnold Schwarzenegger

The former governor of California stars as Agent State Farm, a particular agent who will go to nice lengths to be a fantastic neighbor in State Farm’s motion film spoof-style advert.

Reese’s

The sweet model has been releasing a number of teasers for its upcoming Super Bowl industrial utilizing the tagline that their will probably be modifications to the long-lasting sweet.

Paramount + starring Patrick Stewart and Tua Tagovailoa

Sir Patrick Stewart stars alongside Miami Dolphins quarterback Tua Tagovailoa and a number of youngsters’s cartoon characters in Paramount+’s Super Bowl LVIII advert.

In amusing scenes, the Star Trek legend leads his staff up the legendary Paramount mountain, earlier than suggesting they throw Arnold Shortman – from the animated sequence Hey Arnold! – over the height. Dressed as an old-school NFL participant, Sir Patrick launches Arnold into the air, however not fairly over. “So close,” he says, as music from Creed fades out and he turns his consideration to Peppa Pig. Drew Barrymore, Jeff Probst and Thomas Lennon additionally seem alongside the cartoon characters

Cetaphil

The skincare model determined to dive in headfirst to the “Taylor Swift” impact on soccer as their industrial includes a teen woman utilizing the skincare merchandise as her dad watches soccer.

After the daddy watches his daughter get sucked into the soccer recreation after listening to Taylor Swift was attending the bond will get nearer as her father palms her a jersey of her personal with Swift’s fortunate quantity 13 on it. The advert ends as they sit on the sofa sporting the singer’s friendship bracelets whereas watching the sport.