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Kendall Jenner has confronted backlash after promoting her 818 Tequila model on college campuses.
The 28-year-old supermodel just lately visited college campuses in Georgia, Alabama, and Florida this week as a part of “Kendall’s College Tour” to advertise her liquor firm. On Tuesday 6 February, Jenner was seen handing out drinks at bars close to the campuses of the University of Georgia and the University of Alabama, in addition to the University of Florida the next day.
In an Instagram publish from Kris Jenner, the 68-year-old actuality TV star shared photographs and movies of her daughter passing out tequila pictures and drinks to hoards of college college students packed inside bars. Several teams of college college students have been seen carrying 818 Tequila baseball caps, as Jenner labored behind the bar to take orders.
For her first cease at Innisfree Irish Pub in Tuscaloosa, Jenner served $2 pictures of 818 Tequila Blanco and $4 margaritas, in accordance with AL.com, adopted by a go to to The Houndstooth bar. Hours later, she served pictures at Paloma Park in Athens whereas carrying a purple and black Georgia crewneck sweater. The Victoria’s Secret mannequin was additionally seen signing bottles of her 818 Tequila at a liquor retailer in Athens.
Meanwhile, her journey to The Swamp Restaurant in Florida was met with crowds chanting “Kendall” and “818”, in accordance with The Gainesville Sun.
“Kendall’s @drink818 college tour!” her mom captioned the publish. “Kendall has visited University of Alabama in Tuscaloosa and University of Georgia #Drink818 @kendalljenner @harryhudson”.
Despite the massive crowds excited by Jenner’s presence, her college tour obtained some backlash for “promoting” ingesting on college campuses. On Instagram, one involved follower commented: “Wow I’m wondering who thought this was a good idea?? She should be ashamed of herself.”
“Way to encourage binge drinking and alcoholism,” one other individual claimed, whereas another person wrote: “Promoting underage drinking.”
“‘Drink responsibly’ said no major American college or university party culture. Ever,” a 3rd consumer mentioned.
“This is awful. Why aim at a dangerous demographic who already drinks and drives more than they should, whose brains aren’t fully developed until 25??” one other individual commented. “This is going too far.”
While many customers claimed that Jenner was promoting underage ingesting, the 818 Tequila occasions held close to the college campuses have been for patrons older than 21. In an Instagram publish shared by The Swamp Restaurant, a poster for the 818 Tequila occasion learn: “Must be 21+ for entry.” Most college college students start college at 18 and graduate at 22, with 21 the authorized ingesting age within the US.
Meanwhile, a disclaimer on the 818 Tequila web site reads: “Please do not share with anyone under the legal purchase age for alcohol. Drink responsibly. Don’t drink and drive.”
This isn’t the primary time Jenner has promoted her liquor firm to college college students. The Keeping Up with the Kardashians alum beforehand held her college tour in October 2023, when she visited 4 college campuses throughout the midwestern US. Jenner made a number of stops at bars close to Ohio State University, Indiana University, the University of Illinois Urbana-Champaign, and the University of Michigan final October. Much like her most up-to-date journey, she served margaritas with 818 Tequila Blanco and signed bottles at native liquor shops.
Jenner based 818 Tequila in 2021, named after the world code for her hometown in Calabasas, California. According to its web site, 818 Tequila works “closely with local, family-owned farms in Jalisco, Mexico” to create the “smoothest, most natural, and best tasting tequila possible.”
The Independent has contacted representatives for 818 Tequila for remark.
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