Yorkie and Breakaway: Nestlé scraps classic biscuit chocolate bars

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Nestle has introduced it is going to cease making two of Britain’s favorite childhood biscuits, the Breakaway and Yorkie biscuit bars.

The chocolate large stated the chocolate-covered Breakaway, which was first launched in 1970, will not be produced from March, to make method for brand spanking new merchandise.

The Yorkie biscuit bar can be being ditched, however the chocolate bar of the identical title is“staying for good”, Nestle stated.

The biscuit bars will disappear from cabinets following a decline in gross sales, the corporate introduced. It comes after Nestle blamed falling gross sales on its choice in November to discontinue the Caramac bar after 64 years.

Breakaway followers can nonetheless purchase the bar all through February and March at Sainsbury’s whereas shares final.

The Breakaway, made with wholemeal, oat and coconut flours, was launched in 1970 by Rowntree Mackintosh earlier than being acquired by Nestlé in 1988.

A Nestle spokeswoman stated: “We know fans will be disappointed to see it go, but it’s time for us to say goodbye to Breakaway.

“We have seen a decline in the sales of Breakaway over the past few years and, unfortunately, we had to make the difficult decision to discontinue it.

“By saying goodbye to Breakaway, we can focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”

She added: “While we know it’s sad to see Yorkie Biscuit go, we want to assure shoppers that we have plenty of exciting new products lined up for 2024. Watch this space.”

Nestle stated one new product might be a variation on the Blue Riband bar – a biscuit known as Blue Riband Hazelnut with hazelnut filling layered between the wafers, which might be accessible in supermarkets from February.

In November the confectionary firm dealt a additional blow to sweet-toothed Brits because it determined to cease manufacturing Animal Bars.

The Animal bar was launched in 1963 as a actual milk chocolate bar, with a enjoyable sport on the within of every wrapper. Every bar has two totally different named animals moulded on the floor.

Previously bars which were beforehand ‘axed’ made it again it the cabinets, together with Wispas.

Yorkie bars had been offered beneath a advertising marketing campaign 20 years in the past as being ‘not for girls’.