Nestle discontinues Yorkie biscuits and Breakaways after Caramac chocolate bar uproar

Get the free Morning Headlines electronic mail for information from our reporters internationally

Sign as much as our free Morning Headlines electronic mail

Chocolate big Nestle has introduced it should cease making two of its favorite biscuits to make manner for a brand new product.

The Breakaway and Yorkie biscuit bars will disappear from cabinets following a decline in gross sales, the corporate introduced

The information follows Nestle blaming falling gross sales on its determination in November to discontinue the Caramac bar after 64 years.

Nestle mentioned the chocolate-covered Breakaway will not be produced from March, to make manner for brand new merchandise.

Breakaway followers can nonetheless purchase the bar all through February and March at Sainsbury’s whereas shares final.

The Breakaway, made with wholemeal, oat and coconut flours, was launched in 1970 by Rowntree Mackintosh earlier than being acquired by Nestlé in 1988.

As nicely because the Breakaway, Nestle can also be discontinuing Yorkie Biscuit bars – to not be confused with Yorkie chocolate bars, that are “staying for good”.

A Nestle spokeswoman mentioned: “We know fans will be disappointed to see it go, but it’s time for us to say goodbye to Breakaway.

“We have seen a decline in the sales of Breakaway over the past few years and, unfortunately, we had to make the difficult decision to discontinue it.

“By saying goodbye to Breakaway, we can focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”

She added: “While we know it’s sad to see Yorkie Biscuit go, we want to assure shoppers that we have plenty of exciting new products lined up for 2024. Watch this space.”

Nestle mentioned one new product shall be a variation on the Blue Riband bar – a biscuit known as Blue Riband Hazelnut with hazelnut filling layered between the wafers, which shall be obtainable in supermarkets from February.

In November the confectionary firm dealt a additional blow to sweet-toothed Brits because it determined to cease manufacturing Animal Bars.

The Animal bar was launched in 1963 as a actual milk chocolate bar, with a enjoyable sport on the within of every wrapper. Every bar has two totally different named animals moulded on the floor.

Previously bars which were beforehand ‘axed’ made it again it the cabinets, together with Wispas.