The Apprentice 2024: Meet the 18 contestants competing for £250,000 from Lord Sugar

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Roll up, roll up – it’s time for the world’s most chaotic enterprise competitors to return to our screens as soon as once more.

The Apprentice is again for an 18th season, serving up 18 prepared and keen entrepreneurs competing to attain a £250,000 money prize from enterprise magnate and media persona Lord Sugar.

Baroness Karren Brady and season one winner Tim Campbell will return to assist the Amstrad founder resolve which contestant is worthy of being topped winner. But who makes up this 12 months’s assortment of suited-up hopefuls?

Here’s a rundown of The Apprentice class of 2024…

Amina Khan

Combining pharmacy expertise with enterprise acumen, Amina Khan has a skincare and dietary supplements firm that she hopes will impress Lord Sugar.

Amina claims that she knew she needed to realize the huge bucks from an early age, realising her want to grow to be a millionaire at age 13.

“Having grown up in an underprivileged background with two immigrant parents trying to make ends meet, I have been relentlessly grinding since then to get to where I am today,” the Ilford-based candidate explains.

Asif Munaf

Balancing medical follow with being the proprietor of a wellness model, Sheffield-based physician Asif Munaf names his largest enterprise success as launching a enterprise whereas working 12-hour shifts as a physician throughout Covid.

He additionally proudly describes himself as having the 4 Bs: Beauty, brains, physique and enterprise. With attributes resembling these, how might Lord Sugar probably say no?

Flo Edwards

A recruitment guide from London, Flo Edwards says her fellow candidates would make a vital mistake in underestimating her: “I’m here to win.”

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She owns a consultancy enterprise and although she doesn’t consider she deserves Lord Sugar’s endorsement greater than anybody else, Flo believes her confirmed monitor report of producing income and her constructive goals for her enterprise will make her stand out.

“Equality, diversity and inclusion is at the core of the business so with Lord Sugar’s experience with scaling recruitment businesses we can expedite this positive impact (alongside profits!),” she says.

Foluso Falade

Calling herself the “Mary Poppins of business”, Mancunian challenge supervisor Foluso Falade desires to assist younger individuals get a head begin in enterprise.

With Lord Sugar’s funding, Foluso desires to run a social enterprise. She says: “I plan on building an empire in an ethical way, whilst raising up inspiring people along the way.”

Jack Davies

Bristol-based recruitment director Jack Davies credit his unwavering work ethic and drive to succeed as the reason why Lord Sugar ought to impart with 1 / 4 of 1,000,000 kilos for his enterprise enterprise.

As effectively as being pleased with transferring up the enterprise ranks shortly, Jack boasts a meals overview web page on social media.

Maura Rath

Bringing the bridge pose to the boardroom, yoga trainer and firm proprietor Maura Rath desires to make use of Lord Sugar’s funding to bolster her enterprise, which promotes well-being.

For Wexford-based Maura, her largest enterprise success comes from the response of her purchasers. She says: “I hear back that my business brings some people a little bubble of self-love, it helps some people with that winter dread, and people move stronger and more freely than before.”

Noor Bouziane

“I have competitiveness in my blood,” says Liverpool-based Noor Bouziane. As the proprietor of a premium jewelry firm since she was 20, Noor needed to be disciplined to make it successful.

She believes that her model is greater than worthy of the funding prize because it provides one thing new, in addition to “the best accessories around”.

Oliver Medforth

Sales govt Oliver Medforth from Yorkshire hopes that his expertise promoting at markets will make him a shoo-in for succeeding at the many promoting duties The Apprentice concocts.

(*18*) he notes. “I work the markets selling gin and tonic and there aren’t many customers that leave without buying.”

Onyeka Nweze

Keep your eyes on Onyeka Nweze – she believes that her enterprise will find yourself making £10m inside its first 5 years. It’s an enormous declare from the London-based chartered firm secretary, however she believes that Lord Sugar can stand to make some “serious money” by taking an opportunity on her tech enterprise.

Fun truth: the Apprentice boss has by no means invested in a tech firm earlier than – is that this the 12 months he begins?

Paul Bowen

Another candidate hoping for a bit of the pie is Paul Bowen, the director of… a pie firm. From Lancashire, Paul notes his largest enterprise success thus far as securing a take care of Manchester City Football Club and supplying them with pies for the previous 5 years.

He additionally provides that he might make Lord Sugar “the Lord of the Pies” – however to his shock, he’s not the solely pie skilled in the competitors this 12 months…

Phil Turner

Phil Turner from Bognor Regis is that this 12 months’s second candidate with an enormous curiosity in pastries and fillings – he owns a pie firm, and was awarded “Supreme Pie Champion” in 2020.

At age 21, Phil purchased his household bakery, which has been operating since the Thirties, and has constructed it right into a seven-figure, worthwhile enterprise. But will his success in scaling a enterprise be sufficient to make him the champion of the pie masters on this competitors?

Paul Midha

Will it’s all smiles in the boardroom for dentist Paul Midha? Though he’s profitable as a tooth skilled, Paul is seeking to delve into the enterprise world headfirst with the assist of Lord Sugar.

“I am ready for the extensive learning ahead, understanding that I have much to gain and a long yet rewarding journey,” he says. Yet, this isn’t his first brush with TV fame: he as soon as auditioned for Britain’s Got Talent together with his body-popping expertise.

Rachel Woolford

Leeds-based boutique health studio proprietor Rachel Woolford sees the silver lining in the Covid lockdown interval – she began up her enterprise amid a number of limitations and restrictions and believes it made her “a tougher person all-round”.

Her first enterprise expertise got here at age seven when she staged an impromptu sale on the aspect of the street. Apparently, she gave her mom a fright after going briefly lacking, solely to be discovered exterior, “shaking a biscuit tin full of coins and shouting ‘toys for sale, everything must go today!’”

Raj Chohan

Mortgage dealer Raj Chohan calls herself a “dog with a bone” in relation to reaching her targets – certainly an asset for The Apprentice.

Hailing from Leamington Spa, Raj believes her life expertise and maturity will help her to attain Lord Sugar’s funding, in addition to her enterprise acumen and drive to succeed. In September 2023, she was awarded Mortgage Broker of the Year in addition to profitable the Silver Award for Best Businesswoman in Finance.

Sam Saadet

Del Boy has some competitors, it appears – Essex-based health coach Sam Saadet says that pals discuss with her as the basic Only Fools and Horses character because of her being “part-wheeler-dealer” in addition to having an eye fixed for a discount.

The mother-of-two involves the present having launched a pre and post-natal health app, and says she’s proud that her enterprise helps “lots of mums like myself”.

Steve Darken

He could also be suited up like the remainder of them, however Londoner Steve Darken doesn’t need anybody to consider him as “just another corporate” – there’s a inventive streak operating via him.

Though he works as a administration guide now, Steve was as soon as a self-described “low-budget filmmaker”, who even had a film screened at Cannes Film Festival.

On working with Lord Sugar, Steve says they’d be “guaranteed to turn any venture into a multi-million-pound success”.

Tre Lowe

London-based music and wellness entrepreneur Tre Lowe could also be identified to UK storage followers as certainly one of the founders of the Nineties group Architechs, identified finest for the celebration banger “Body Groove”. Tre had to surrender DJing because of extreme tinnitus, and channelled his energies into his different ardour for health.

On bringing his wellness enterprise to Lord Sugar’s consideration, Tre says: “I am going to change the world and create a legacy that reverberates through time.”

Virdi Singh Mazaria

Rounding out this 12 months’s batch of boardroom hopefuls is Virdi Singh Mazaria, a music producer and worldwide DJ from Leicester. With a background in auditing, Virdi brings a variety of abilities to the desk.

He explains: “I am a creator of unmatched experiences; a performer. My ambition is relentless, setting me apart in the fast-paced world of business. With Lord Sugar as my business partner, I am ready to step into a realm of remarkable success.”

The Apprentice begins on Thursday 1 February at 9pm on BBC One and BBC iPlayer.