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FIRST ON FOX: Hallow, the Christian prayer app, will have its first-ever Super Bowl commercial throughout Super Bowl LVIII on Feb. 11, the corporate introduced on Wednesday, Jan. 31, with the discharge of a teaser video.
The 30-second advert will characteristic actors Jonathan Roumie and Mark Wahlberg.
It’s scheduled to air shortly earlier than halftime throughout the sport between the Kansas City Chiefs and the San Francisco 49ers. The advert will air in 15 markets, reaching virtually half of all Super Bowl viewers, a consultant from Hallow instructed Fox News Digital this week.
Roumie and Wahlberg will encourage these watching the Super Bowl to step away from the sport for a second and pray.
Wahlberg asks viewers to hitch him in prayer, saying, “God, we take this moment just to give You thanks.”
Jonathan Roumie (proper), from “The Chosen,” and Mark Wahlberg (left) star within the Hallow app’s upcoming Super Bowl advert. (Hallow)
Timothy Reckhart directed the advert; it was produced by Venture, Hallow instructed Fox News Digital.
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The Super Bowl this 12 months falls simply three days earlier than Ash Wednesday, the beginning of the liturgical season of Lent.
Hallow will launch its annual Pray40 prayer problem on Ash Wednesday, the corporate instructed Fox News Digital.
Wahlberg will be one of many folks guiding the every day reflections throughout the problem, which “helps Christians around the world draw closer to God during Lent,” stated Hallow.
This is the primary time since 2008 that the Super Bowl and Ash Wednesday have occurred throughout the identical week.
Lent begins on Ash Wednesday, Feb. 14. Hallow will be launching its annual “Pray40” problem. (Hallow)
“The goal at Hallow has always been to reach out to as many folks as possible, both those who take their faith seriously and especially those who might have fallen away — and invite them deeper into a relationship with God,” stated Alex Jones, Hallow co-founder and CEO.
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“When we learned about the timing of the Big Game this year, we couldn’t have been more excited to work with Mark and Jonathan to use it as an opportunity to invite millions into prayer,” stated Jones.
With the advert, Hallow hopes to copy the success of Ash Wednesday 2023.
Hallow is a Christian prayer app that gives guided meditations, prayers and different reflections to assist folks develop of their relationship with God. (Hallow)
That’s when Hallow made historical past when it reached No. 3 in Apple’s App Store – the primary well being and wetness app ever within the retailer’s prime 10.
“Some of the world’s leading pastors are on the app.”
Hallow launched in late 2018, linking expertise and religion. It permits customers to personalize their prayer expertise.
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Headquartered in Chicago, Illinois, the corporate by 2022 facilitated some 100 million prayers throughout 150 nations, it beforehand instructed Fox News Digital.
The advantages of the Hallow app embrace having the ability to hearken to meditations and reflections from “world-class retreat leaders that most people wouldn’t have the opportunity to [engage] with,” the app’s creator instructed Fox News Digital. (iStock)
Since its launch, the app has grown to supply a number of methods to worship.
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Benefits embrace having the ability to hearken to meditations and reflections from “world-class retreat leaders that most people wouldn’t have the opportunity to [engage] with,” Jones instructed Fox News Digital earlier — together with “incredible sermons. Some of the world’s leading pastors are on the app.”
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Deirdre Reilly contributed reporting.
For extra Lifestyle articles, go to www.foxnews.com/way of life.
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