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Question: What does a field workplace hit from three many years in the past about two curmudgeonly neighbors need to do with the 2024 presidential marketing campaign?
Answer: The film “Grumpy Old Men” shares its title with a brand new digital and video effort by Republican presidential candidate Nikki Haley to take goal at 77-year-old former President Trump and 81-year-old President Biden.
In a information launch Wednesday, Haley’s marketing campaign pointed to a slew of public opinion polling over the previous yr which signifies {that a} majority of Americans are something however enthused a couple of Biden-Trump presidential election rematch in November.
Haley’s marketing campaign calls it the “rematch no one wants.”
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An picture from a brand new sequence of movies and digital spots from GOP presidential candidate Nikki Haley’s marketing campaign, which goal President Biden and former President Trump over their age and cognitive talents. (Nikki Haley presidential marketing campaign)
“Nearly 50% of Republicans and 70% of Americans don’t want to watch ‘Grumpy Old Men’ stumble across America when our country is on the brink and the world is on fire,” Haley spokesperson Olivia Perez-Cubas argued. “Sadly, this version of ‘Grumpy Old Men’ offers no comic relief — just chaos, confusion, and a bad sense of déjà vu for the American people.”
Haley, a former two-term South Carolina governor who later served as U.N. ambassador in the Trump administration, turned 52 every week and a half in the past. She is the final remaining main candidate difficult the previous president, who’s the commanding frontrunner for the Republican nomination as he makes his third straight White House run.
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The new sequence jabs at Biden and Trump over potential indicators of cognitive decline, their something however sturdy marketing campaign schedules, and blames them for the excessive inflation Americans have been coping with in latest years.
Haley made headlines when she jumped into the White House race a yr in the past by calling for psychological competency exams for candidates who’re 75 or older, which might apply to each the incumbent president and former president.
Republican presidential candidate former U.N. Ambassador Nikki Haley speaks throughout a marketing campaign occasion at The North Charleston Coliseum, Wednesday, Jan. 24, 2024, in North Charleston, South Carolina. (AP Photo/Sean Rayford)
For months, Haley has promoted herself as a “new generational leader” that may steer the GOP into the longer term and that America is “ready to move past the stale ideas and faded names of the past,” which is a none too delicate knock at Biden and Trump.
Starting final month, Haley began extra overtly specializing in the president’s age. “I’ll just say it, Biden’s too old,” she stated in a marketing campaign business.
In her stump speeches, Haley has repeatedly stated “we all know 75-year-olds that can run circles around us. And then we know Joe Biden.”
Haley has upped her criticisms of Trump in latest days, after the previous president made some nicely publicized verbal gaffes.
She has argued that Trump has appeared “confused” and charged that his assaults on her after she received 43% of the vote in the New Hampshire major final week have been “totally unhinged.”
Additionally, she has spotlighted Trump’s age in latest fundraising emails to supporters.
Republican presidential candidate former President Trump motions earlier than talking at a marketing campaign occasion Saturday, Jan. 27, 2024, in Las Vegas. (AP Photo/John Loche)
The former president, responding to the questioning of his cognitive talents, stated this previous weekend at a rally in Nevada that he feels “sharper now than I did 20 years ago.”
Trump marketing campaign nationwide press secretary Karoline Leavitt argued in an announcement to Fox News on Wednesday that “the only people who will be grumpy this election are Nikki Haley who has no pathway to victory, Joe Biden who is losing to President Trump in every single battleground state, and all of their Democrat donors when they are defeated by President Trump.”
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Fox News reached out to the president’s re-election marketing campaign, however didn’t obtain a response on the time this story was posted.
President Biden speaks on the First in the Nation Celebration held by the South Carolina Democratic Party on the State Fairgrounds, Saturday, Jan. 27, 2024, in Columbia, South Carolina. (AP Photo/Artie Walker Jr.)
Thanks to his double-digit wins this month in the Iowa caucuses and New Hampshire major — the primary two contests on the GOP presidential nominating calendar, Trump is in the motive force’s seat to win the nomination.
Haley, who’s vowing to remain in the race at the least by Super Tuesday in early March, is aiming to sluggish Trump’s momentum in her house state, which on Feb. 24 holds the subsequent main contest in the GOP schedule. However, she faces a steep uphill climb.
A Haley aligned tremendous PAC is blasting a brand new advert on South Carolina airwaves that takes goal at Trump. It features a line Haley makes use of in her stump speeches, that “the first party to retire its 80-year-old candidate is going to be the party that wins this election.”
Longtime Republican strategist David Kochel famous that “most voters don’t want this rematch, so Haley’s playing into a message that has a lot of popular sentiment in the country.”
However, Haley’s highlight on Biden and particularly Trump’s age and psychological talents may backfire amongst a GOP major voters that traits older than the general voting inhabitants.
“Whether it is an effective tool inside the Republican primary electorate remains to be seen. None of this stuff has worked yet in terms of beating Trump,” famous Kochel, a veteran of quite a few GOP presidential campaigns who stays impartial this cycle. “It’s much better in a general election context.”
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