Biden’s leaked campaign plan: Target Trump (in fact) and work social media

As John Lennon sings of those that desire a revolution, “We’d all love to see the plan.”

Well, we don’t should marvel about Joe Biden’s plan to cease a revolution, or riot, relying in your viewpoint. His campaign has helpfully leaked it to the New York Times.

Most of it received’t shock you; in actual fact it’s fairly well-known. And why would the Biden camp wish to give away its confidential technique, so it might be learn and countered by Donald Trump and his advisers?

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My take is that the leak is geared toward persuading the media that the president has a stable probability at maintaining his job towards the previous president. Biden has abysmal ballot numbers, he’s received the age problem, and Trump is edging him in various battleground state polls. 

In quick, he has to counter the narrative that he’s more likely to lose in November, which may create a self-reinforcing dying spiral. 

It’s additionally a reminder that the president has despatched two prime White House officers, Jennifer O’Malley Dillon and Mike Donilon, to run the campaign from Wilmington – on Barack Obama’s recommendation. Maybe they’re rejiggering what he plans to do.

There are apparent benefits to incumbency: You can fly round on Air Force One, take official actions that make large information and typically play the commander-in-chief card.

U.S. President Joe Biden reacts to pro-Palestinian protesters, not pictured, at a reproductive freedom campaign rally at George Mason University in Manassas, Virginia, US, on Tuesday, Jan. 23. (Julia Nikhinson/Bloomberg by way of Getty Images)

But there are critical disadvantages as nicely. Everything that goes fallacious will be blamed on you, particularly when the nation is in an offended temper, as it’s now.

When an Iran-backed group launched a drone strike that killed three American troopers in Jordan, Biden vowed to retaliate. He additionally has to steadiness that towards the dangers of a wider conflict, however as every day goes by – and that is additionally true of the Houthi assaults within the Red Sea – he appears weaker.

Biden has completed an excellent job managing the Mideast conflict, however even that’s hurting him with the left-wing phase of his celebration that opposes Israel and helps Hamas.

Then there’s the out-of-control border with a record-shattering variety of unlawful migrant crossings final month – an enormous albatross for the president.

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Biden has been pushing a bipartisan border deal, partially to renew army assist to Israel and Ukraine, however Trump could have killed it by telling Republicans to carry off till he’s again in workplace, even boasting “blame me.”

Growing client confidence as inflation slows and the Dow zooms previous 38,000 also needs to assist the president, however most Americans are financially anxious and aren’t giving him credit score.

Biden says if the measure passes he’ll use the authority to close down the border when it’s overwhelmed. But what’s to cease him from declaring a nationwide emergency and doing that proper now? Yes, he would hand over his leverage on army assist, and sure, this has given the Democrats an argument that Trump would slightly have the problem than an answer. But the president must do one thing dramatic.

Now for the leaked campaign plan:

The Biden camp desires to make Trump the problem – large shock – by portraying him as “a mortal threat to American government and civil society.” There might be a “direct assault” on Trump (didn’t Biden already do this in a pair of speeches across the Jan. 6 anniversary?) and a “heavy emphasis on abortion rights” (which was launched final week with Kamala Harris making the TV rounds).

Former President Donald Trump is seen on Jan. 25, 2024 in New York City, New York. (GWR/Star Max/GC Images)

Campaign aides, says the Times, wish to make the Capitol riot a “touchstone” (verify), and “believe that the more the public sees and hears Mr. Trump, the less people will be inclined to vote for him” (perhaps).

But there’s one new technique: Biden made an hour-long go to in North Carolina “to the home of a supporter who had his student loans canceled through a federal program. The man’s son later posted a video of Mr. Biden’s visit on TikTok, which drew millions of views – a template for how the campaign hopes to reach voters in new ways.”

Campaign officers are speaking to “celebrities and social media stars” about promotions on Instagram and TikTook, with the president generally making the pitch.

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And right here’s the zinger: the chatter round Taylor Swift “and the potential of reaching her 279 million Instagram followers.” 

Biden desires her endorsement – she’s a Democrat, in spite of everything – however the concept that she would do it on the Super Bowl, since her boyfriend and the Kansas City Chiefs might be there, is ludicrous. Maybe in a while they might sing a duet with Travis Kelce wanting on (yeah, proper).

The solely purpose I can see Taylor not endorsing is that she doesn’t wish to cope with all of the vitriol that will come from Trump supporters.

President Biden’s aides reportedly thought-about sending the president to a cease on Taylor Swift’s “Era’s Tour.” (Left: James Devaney/GC Images, Right: Nicole Neri/Bloomberg by way of Getty Images)

And by the way in which, regardless that the Swifties make the singer the most well-liked individual on the planet – and she’s Time’s individual of the yr – does anybody actually imagine she may steer a big variety of votes to Biden?

I’ve received higher recommendation, however the president received’t take it. He ought to use the bully pulpit. He ought to do extra interviews, and not simply with pleasant podcasters – take some robust questions and make some information. So what if he stumbles or slurs his phrases?

But his advisers are largely shielding the 81-year-old president from the press, aside from a couple of shouted questions close to the helicopter.

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Biden appears to be below the impression that placing out statements is sufficient, however tv and the online thrive on video. 

When the three American service members have been killed, he ought to have gone earlier than the cameras. When the economic system grew at a 3.3% charge final quarter, he ought to have gone earlier than the cameras.

I’m positive even Taylor Swift would approve.