Tennessee governor, music leaders launch push to protect songwriters and other artists against AI

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NASHVILLE, Tenn. (AP) — Tennessee Gov. Bill Lee on Wednesday unveiled new laws designed to protect songwriters, performers and other music business professionals against the potential risks of synthetic intelligence.

Lee made the announcement whereas standing in the course of Nashville’s famed RCA Studio A, a location the place legends reminiscent of Dolly Parton, Willie Nelson and Charley Pride have all recorded. Packed inside had been high music business leaders, songwriters and lawmakers, all keen to reward the state’s wealthy musical historical past whereas additionally sounding the alarm in regards to the threats AI poses.

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Tennessee would be the first state within the nation to protect artists’ voices with this laws,” Lee stated. “And we hope it will be a blueprint for the country.”

The laws comes as states throughout the nation and federal lawmakers wrestle with the problem of curbing the hazards of AI. The invoice hasn’t been formally launched contained in the Tennessee Legislature and the textual content of the proposal has but to be publicly distributed.

Lee stated he needs to be certain that AI instruments can not replicate an artist’s voice with out the artist’s consent. That includes turning to one of many state’s most iconic residents: Elvis Presley.

The demise of Presley in 1977 sparked a contentious and prolonged authorized battle over the unauthorized use of his identify and likeness, as many argued that after a celeb died, their identify and picture entered into the general public area.

However, by 1984 the Tennessee Legislature handed the Personal Rights Protection Act, which ensured that persona rights don’t cease at demise and could be handed down to others. It states that “the individual rights … constitute property rights and are freely assignable and licensable, and do not expire upon the death of the individual so protected.”

The transfer was largely seen as vital in defending Presley’s property, however has since been praised as defending the names, images and likenesses of all of Tennessee’s public figures within the many years since.

It additionally was monumental in preserving identify, images and likeness as a property proper slightly than a proper of publicity. To date, solely two other states — New York and California — have related protections, making it simpler to search damages in courtroom.

But no state at the moment has enacted protections against vocal likeness. And with AI posing a menace to nearly each business, artists and other creatives are more and more calling for stronger protections against new AI instruments that produce imagery, music, video and textual content.

“If a machine is able to take something from someone’s lifetime and experience and re-create it without permission, or take someone’s voice and use it without permission, let’s just call it what it is: It’s wrong,” stated four-time Grammy-nominated songwriter Jamie Moore.

Ultimately, the purpose is to be certain that AI instruments are usually not scraping and utilizing an artist’s music or voice so as to find out how to spit out a music itself with out the artist’s permission, stated Bart Herbison, government director of the Nashville Songwriters Association International. Another key facet is preventing for correct fee.

Herbison stated he watched generative AI instruments advance from writing awkward songs in February of final 12 months to spitting out transferring and emotional items by October.

“What it can do now is freaky scary. It’s all people can talk about in the writer’s rooms,” he stated.

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Other AI laws is anticipated to pop up throughout the nation as many statehouses resume work this month. Already in California, a lawmaker has proposed a measure requiring the state to set up security, privateness, and nondiscrimination requirements round generative-AI instruments and providers. Those requirements would finally be used as {qualifications} in future state contracts. Another proposal has been launched to create a state-run analysis middle to additional research the expertise.

On the federal stage, the U.S. Copyright Office is weighing whether or not to enact copyright reforms in response to generative AI. Meanwhile, a bipartisan group of U.S. senators has launched laws referred to as the No Artificial Intelligence Fake Replicas And Unauthorized Duplications Act of 2024. Supporters say the measure will fight AI deepfakes, voice clones and other dangerous digital human impersonations.

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