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With the writers and actors strikes prior to now and a brand new 12 months simply starting, Hollywood executives are nonetheless pondering the way forward for synthetic intelligence in leisure.
In a roundtable interview with the Los Angeles Times, a number of executives weighed in with their issues concerning the expertise.
Jonathan Glickman, founder and CEO of Panoramic Media Co., mentioned that in the intervening time “I don’t think it’s really going to affect the writing process very much for the near future, just because the quality is so far below anything that an audience would stand for.”
However, whereas creativity could also be laborious to duplicate, sure behind-the-scenes jobs which can be someplace between technical and artistic might be affected.
WHAT IS ARTIFICIAL INTELLIGENCE (AI)?
Jonathan Glickman, Sam Register and Nicole Brown spoke with the Los Angeles Times about their issues over AI in Hollywood. (Getty Images)
“The one thing that I’m seeing that’s disturbing in terms of job creation is you can now feed a script into the ChatGPT and get coverage of it immediately. Synopsis. They actually do comments. That’s a job that used to go to an up-and-coming kid who is going to learn how to analyze material,” Glickman mentioned.
Sam Register, president of Warner Bros Animation and Cartoon Network Studios, additionally expressed concern about folks dropping out on studying alternatives.
“As an animation studio, I just think it’s important we protect the artists and the art form as long as we can,” Register mentioned. “Because I think we should give jobs to people who really do that and so they can get their entry-level experience.”
He additionally famous, “Animation’s a visual medium. But so far, I haven’t seen anything AI can do visually that an artist doesn’t do better, currently.”
Artificial intelligence was a key problem within the actor and author strikes of 2023. (Zamek/VIEWpress)
Nicole Brown, president of TriStar Pictures, highlighted what brings most audiences to watch leisure.
“I mean, movies are about someone’s experience, someone’s perspective, someone’s vision. So, even though there was a lot of discussion about AI during strikes, as someone building content, I want to work with human beings,” she mentioned.
Partner and co-head of expertise at United Talent Agency Chris Hart agreed, saying, “As an agent, we’re in the business of protecting our artists — from story editors to famous actors to writers — so to work with people, that’s what I love to do.”
And whereas many have expressed fear and concern about AI and its capabilities affecting Hollywood, others aren’t as apprehensive.
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Howie Mandel informed Fox News Digital he’s “embracing AI.” (John Salangsang/Variety by way of Getty Images)
“America’s Got Talent” decide Howie Mandel informed Fox News Digital in September 2023, “I am embracing AI. I have AI in my office.”
He continued, “I work with a company that is creating a proton … they’re a hologram company that does it. And I love the ability to do more things than I can do and be in more places than I can be with the use of technology.”
The comic does want some regulation when it comes to AI, although.
“I think as long as we have the right to kind of own and profit off of images and material that we have either prompted or looks like us, then there is no problem with AI,” he mentioned.
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Jack Black informed The Hollywood Reporter he does not have a “doom and gloom” mindset about AI. (Gabe Ginsberg/WireImage)
Jack Black informed The Hollywood Reporter in December 2023 that he isn’t “doom and gloom” about the way forward for AI.
“It’s so new that it’s hard to really say what the future holds, but I don’t have all doom and gloom,” he informed the outlet. “I don’t feel like, ‘Oh no, it’s going to be like “Terminator” where it comes and destroys all the human jobs.’ I’m not convinced about that because I can admit I don’t know, and I’m hoping that it’s going to be a great new world and that it’s going to be a tool that all of us can use to make ourselves better and make the world better.”
On the opposite hand, stars like Justine Bateman are adamant that synthetic intelligence mustn’t have its shot.
“I think AI has no place in Hollywood at all. To me, tech should solve problems that humans have,” the previous “Family Ties” actress and accredited director informed Fox News Digital in May.
WATCH: Justine Bateman says synthetic intelligence does not belong within the arts
“Using ChatGPT or any … software that’s using AI to write screenplays, using that in place of a writer is not solving a problem. We don’t have a lack of writers. We don’t have a lack of actors. We don’t have a lack of directors. We don’t have a lack of talented people.”
Artificial intelligence was one of many key points in negotiations between studios and actors and writers through the 2023 strikes. Both unions ratified new contracts with AI provisions to defend writers’ content material and actors’ likenesses that might be in impact till 2026.
Glickman famous there may be potential for an additional strike on the horizon by IATSE, the International Alliance of Theatrical Stage Employees, which incorporates lots of of behind-the-scenes positions like artwork, lighting, props, costuming, and hair and make-up.
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“I think we’re in a disruptive period in the country in general, and this is a microcosm,” he defined. “I guess the key is communication. I do hope that the blood that was shed for this labor strike period will ultimately make people take the pre-negotiations a lot more seriously to avoid these types of scenarios.”
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